[VIDEO] Domino's Pizza close to launching robotic delivery system in New Zealand
In a new, innovative way to make pizza delivery more efficient, Domino’s Pizza in New Zealand has completed the first trial its new Domino’s Robotic Unit (DRU).
The four-wheel machine developed in Australia is battery powered and uses sensors to avoid obstacles. It is able to move as fast as 12 mph and deliver pizzas within a 20 kilometre radius before returning to get recharged.
RELATED TOPIC: How Domino's is setting the standard in marketing and customer satisfaction
Equipped with a heated compartment that can hold up to 10 pizzas at a time, customers are provided a code when placing their order, which they can then enter into a keypad to unlock the compartment and retrieve their pizza.
“DRU is cheeky and endearing and we are confident that one day he will become an integral part of the Domino’s family,” said Domino's New Zealand general manager Scott Bush. “He’s a road to the future and one that we are very excited about exploring further.”
RELATED TOPIC: [VIDEO] Is Australia ready for Tesla's new Summon feature?
The core of the machine was developed by Australian live-fire training robotics developer Marathon Targets. In the past, Domino's has been known to create other new innovations to enhance its marketing techniques, including a pizza delivery drone, a fleet of customised pizza-delivery vehicles and the ability to place an order using a pizza emoji.
Let's connect! 
Featured Articles
Nirvik Singh, Global COO and President International of Grey Group, cultivating culture and utilising AI to enhance rather than replace human creativity
On a mission to accelerate the adoption of sustainable energy solutions, US$30 billion Chinese tech firm Longi is not just selling solar – but using it
Armed with an ambitious billion-dollar strategy, Samsung is on track to achieve net zero carbon emissions company-wide by 2050 – but challenges persist