Indonesian start-up Go-Jek to mimic Alipay and WeChat with e-payment platform

Go-Jek, Indonesian transportation start-up, is hoping to expand its payments business to imitate the cusses of AliPay and WeChat Pay (owned by Alibaba and Tencent respectively) in China.

This year, WeChat became China’s first $100bn brand largely down to the WeChat Pay service, which has doubtless encouraged Go-Jek to push its payment platform, Go-Pay.

Andre Soelistyo, president of Go-Jek, spoke to CNBC about the project, stating he felt the market for cashless payments was ‘ripe’ in Indonesia.

The company originated as a motorbike and taxi hailing company but has since expanded its products to food delivery, groceries and payments through Go-Pay.

See also: 

Latest edition of Business Review Asia magazine

Japan to introduce drive-thru funerals 

Indonesia's first e-marketplace for bonds


The company has a fleet of over 200,000 drivers across motorbikes, trucks and cars. It has expressed hopes to go beyond Indonesia, and is looking primarily toward Thailand, Vietnam and the Philippines.

All this comes despite Paypal’s recent study, detailed here, which reported that cash is still very much the preferred payment method in Asia. Paypal polled 4000 consumers in India, China, Hong Kong, Singapore, Thailand, Indonesia and the Philippines and found 57% of respondents still preferred to pay in cash for day-to-day transactions. This figure stood at over 70% in India, Indonesia and the Philippines.

Soelistyo stated to CNBC that “Go-Pay is going to be the front product that will expand in a very aggressive way… in China, you have Alipay and WeChat Pay… I think we want to replicate that kind of success in Indonesia.”

He added that in order to emulate this success, physical services need to be digitalised in Indonesia such as bill payments, in-game purchases, digital products, and train tickets.


Featured Articles

Top 10 fastest growing companies in Asia-Pacific

From Singapore to South Korea, Hong Kong to India, and spanning fintech, food and energy – these 10 businesses are seeing their revenues rise, and fast

Top 10 best-performing Australian companies: mines to banks

Among Australia’s largest companies by market cap are the country’s Big Four banks, a tech startup that successfully scaled, and two firms with female CEOs

Top 10 richest Southeast Asia: how they made their fortunes

From Singapore’s paint tycoon to Malaysia’s sugar king, we round up the 10 richest people in Southeast Asia – and investigate how they made their billions

Will moonlighting ever become accepted practice in India?

Human Capital

New YouTube CEO Neal Mohan joins surge of Indian-origin CEOs

Leadership & Strategy

Ex Infosys President Ravi Kumar is the CEO Cognizant needs

Leadership & Strategy