May 19, 2020

Deloitte buys Well Placed Cactus to expand digital capabilities

Mergers and acquisitions
Australian technology industry
Deloitte Australia
Addie Thomes
2 min
Deloitte buys Well Placed Cactus to expand digital capabilities

Multinational professional services giant Deloitte has bought virtual and augmented reality expert Well Placed Cactus (WPC) in a move that sees it strengthen its digital expertise.

Based in Melbourne and Brisbane, WPC was founded in 2012 and is a game and interactive experience producer, using technologies such as virtual reality and augmented realty.

Well Placed Cactus CEO Jack Gillespie will become a director at Deloitte, with other senior personnel also taking on managerial roles. Gillespie said: “Our team has worked with Deloitte on some cutting edge projects over the past couple of years and we’re thrilled to integrate our technical expertise into Deloitte Digital's existing creative capability.

“For an organisation of Deloitte’s scale to bring an established emerging technology team in-house is a huge step forward for the industry.”

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The WPC team will form a new Digital Emerging Technology team within Deloitte Digital, in Deloitte’s Consulting practice, and will be led by Deloitte Digital Lead Partner, Steve Hallam.

Hallam said: “We believe emerging technologies will have a profound impact on both organisations and individuals. Bringing WPC team’s engineering expertise in-house is a natural evolution of our end-to-end digital offerings to use fringe and emerging technologies for our clients.

“WPC’s deep technical understanding allows us to move from the realm of generating great creative ideas into also building and delivering them, which is really exciting.”

Among the projects already delivered by WPC and Deloitte include the award winning ANZ Virtual Garden in Sydney’s Martin Place – a three storey high interactive garden installation.

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May 11, 2021

EDGEMATRIX and NTT DOCOMO deliver AI at the edge

Harry Menear
3 min
NTT DOCOMO and EDGEMATRIX are collaborating to expand the EDGEMATRIX ecosystem in Japan and overseas.
NTT DOCOMO and EDGEMATRIX are collaborating to expand the EDGEMATRIX ecosystem in Japan and overseas...

Leading Japanese telecommunications firm NTT DOCOMO, together with startup EDGEMATRIX, is harnessing the power of 5G to support artificial intelligence-enabled video, real-time analytics and, ultimately, the next step in the evolution of the modern smart city. 

Founded under the roof of Silicon Valley tech firm Cloudian, EDGEMATRIX has grown into a cutting edge startup based in Japan. NTT DOCOMO has been a shareholder in the company since 2019, having spent the past two years jointly developing and commercialising EDGEMATRIX's revolutionary edge-AI platform using high-speed, high-capacity, low-latency 5G technology. NTT DOCOMO, together with EDGEMATRIX, launched a world-first edge AI platform for intelligent video analytics, enabling high resolution, high security, and real-time video using AI. 

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Courtesy of EDGEMATRIX

The platform simplifies, manages and oversees the implementation and integration of AI at the edge, which captures, analyses and stores video close to where it is captured in industrial and retail settings, "on location at factories, buildings and other outdoor and indoor locations." The solution is also used in social infrastructure such as roads, railroads, and long-term care facilities for safety monitoring and anomaly detection.

Using Edge AI Box, a compact indoor and outdoor device equipped with a GPU for deep learning-based AI and a communication module (WiFi/LTE/5G) together with various interfaces such as camera connection, it becomes possible to process video streaming from surveillance cameras on-site (at the edge) and in real-time. EDGEMATRIX's Edge AI Boxes can be installed across a site and then monitored using the company's platform. The platform maps the locations of multiple Edge AI Box devices installed on site, monitors their operational status and enables the devices to be controlled remotely. 

EDGEMATRIX's customers can use the platform to pruchase additional AI applications from a rapidly-expanding ecosystem which allow them to implement the right solution for the right situation. This simplifies the implementation and upgrade of edge AI for processing and storing video data captured with video cameras at customer premises either outdoor or indoor. Using "Edge View" feature, it is also possible to simultaneously display on the browser a large number of AI-processed real-time videos from the field.

Partnerships like this are key to NTT DOCOMO’s efforts to integrate 5G technologies into the modern enterprise. 

Zaif Siddiqi, Executive Director and Global Head of NTT DOCOMO’s 5G & IoT Business Department, comments: “When you're approaching digital transformation, there's more to it than just leveraging cutting edge technologies into new customer experiences.” Unless the needs of the customer, and the underlying market forces at play, can be truly understood, “5G doesn’t mean anything,” he explains, adding that in order to find the right contexts for deployment, “Selection of the right partners is extremely important to delivering on the potential value of 5G.”  

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