May 19, 2020

Amazon Reports on the Uptake of eCommerce in Australia

online shopping
Erik Fairleigh, PR Manager at ...
3 min
Amazon Reports on the Uptake of eCommerce in Australia

With almost the entire Australian population having access to high speed Internet, it is no surprise that 60 percent are hopping online multiple times a day. Whether its news updates, social posts or online shopping, the Internet is now the most valuable platform for businesses to engage with its customers.

eCommerce in Australia has rapidly boomed in the last four years, and despite being a nation of just 22 million, Australia leads the world with the rate of new online businesses opening, with a 200 percent increase from 2010 to 2012. In fact, Aussie shoppers spend more on average per order than anyone else in the world (at $142 in 2013). So, what’s driving the eCommerce industry in Australia, and what is the opportunity for new online businesses?

The numbers simply say it all. By 2010, Australian eCommerce sales reached $27 billion. Just three years later, online sales jumped $10 billion, reaping in $37 billion. For online businesses and for eCommerce websites, this presents an opportunity for rapid revenue generation.

Aussies are spending more online. A six-year study from the World Internet Project found that spending online increased year on year, with the average consumer spending $2,616 in 2013, compared to $1,048 the previous year. With Aussies spending average $200 per month online, people are spending more freely online than ever before. And, according to Forrester Research, this number is only going to increase with predictions that the Australian online retail industry will almost double by 2015.

More connected consumers. With mobile sales reaching over $5 million in 2013, consumers are accessing online stores via multiple channels. In this increasingly time-poor society, consumers want retailers that offer convenient lifestyles with increased emphasis on speed, simplicity and choice. With time becoming an extremely valuable commodity, businesses that don’t cater to changing consumer behaviours miss out on valuable opportunities to attract its customers.

The boom of additional eCommerce services. More and more, additional services are being added to help eCommerce businesses. For instance, Amazon Marketplace is so focused on responding to consumer needs that the eCommerce giant launched Amazon Currency Converter for Sellers (ACCS); a new optional service enabling Amazon Marketplace Sellers in Australia to be paid directly into their local bank account in their local currency. The boom of eCommerce platforms like Amazon Marketplace are making it consistently easier for businesses and consumers to buy and sell online.

The future of eCommerce in Australia. There are no signs that the eCommerce industry is slowing down any time soon with predictions all pointing to growth in the next five years. And, with consumers connecting online every few minutes via multiple channels, m-commerce, which is the next face of eCommerce is going to fuel increased online spending. In fact, 57 percent of online shoppers have spent more using their mobile devices in the past year.

With Australia being such a mature eCommerce market, and consumers willing to spend time and money online, the opportunity for businesses to jump on and create a presence online is more critical now than ever before. The questions is: are you ready to take that leap?

Share article

Jun 17, 2021

Chinese Firm Taigusys Launches Emotion-Recognition System

3 min
Critics claim that new AI emotion-recognition platforms like Taigusys could infringe on Chinese citizens’ rights ─ Taigusys disagrees

In a detailed investigative report, the Guardian reported that Chinese tech company Taigusys can now monitor facial expressions. The company claims that it can track fake smiles, chart genuine emotions, and help police curtail security threats. ‘Ordinary people here in China aren’t happy about this technology, but they have no choice. If the police say there have to be cameras in a community, people will just have to live with it’, said Chen Wei, company founder and chairman. ‘There’s always that demand, and we’re here to fulfil it’. 


Who Will Use the Data? 

As of right now, the emotion-recognition market is supposed to be worth US$36bn by 2023—which hints at rapid global adoption. Taigusys counts Huawei, China Mobile, China Unicom, and PetroChina among its 36 clients, but none of them has yet revealed if they’ve purchased the new AI. In addition, Taigusys will likely implement the technology in Chinese prisons, schools, and nursing homes.


It’s not likely that emotion-recognition AI will stay within the realm of private enterprise. President Xi Jinping has promoted ‘positive energy’ among citizens and intimated that negative expressions are no good for a healthy society. If the Chinese central government continues to gain control over private companies’ tech data, national officials could use emotional data for ideological purposes—and target ‘unhappy’ or ‘suspicious’ citizens. 


How Does It Work? 

Taigusys’s AI will track facial muscle movements, body motions, and other biometric data to infer how a person is feeling, collecting massive amounts of personal data for machine learning purposes. If an individual displays too much negative emotion, the platform can recommend him or her for what’s termed ‘emotional support’—and what may end up being much worse. 


Can We Really Detect Human Emotions? 

This is still up for debate, but many critics say no. Psychologists still debate whether human emotions can be separated into basic emotions such as fear, joy, and surprise across cultures or whether something more complex is at stake. Many claim that AI emotion-reading technology is not only unethical but inaccurate since facial expressions don’t necessarily indicate someone’s true emotional state. 


In addition, Taigusys’s facial tracking system could promote racial bias. One of the company’s systems classes faces as ‘yellow, white, or black’; another distinguishes between Uyghur and Han Chinese; and sometimes, the technology picks up certain ethnic features better than others. 


Is China the Only One? 

Not a chance. Other countries have also tried to decode and use emotions. In 2007, the U.S. Transportation Security Administration (TSA) launched a heavily contested training programme (SPOT) that taught airport personnel to monitor passengers for signs of stress, deception, and fear. But China as a nation rarely discusses bias, and as a result, its AI-based discrimination could be more dangerous. 


‘That Chinese conceptions of race are going to be built into technology and exported to other parts of the world is troubling, particularly since there isn’t the kind of critical discourse [about racism and ethnicity in China] that we’re having in the United States’, said Shazeda Ahmed, an AI researcher at New York University (NYU)


Taigusys’s founder points out, on the other hand, that its system can help prevent tragic violence, citing a 2020 stabbing of 41 people in Guangxi Province. Yet top academics remain unconvinced. As Sandra Wachter, associate professor and senior research fellow at the University of Oxford’s Internet Institute, said: ‘[If this continues], we will see a clash with fundamental human rights, such as free expression and the right to privacy’. 


Share article