Alibaba to expand Taobao for rural areas

Chinese tech company Alibaba has announced it will expand its ecommerce platform Taobao to better serve rural areas.

Taobao, which is the largest e-commerce website in the world, will be expanded to serve 1,000 counties and 150,000 villages over the next three years. It currently covers 700 counties with over 30,000 service centres.

This forms part of Alibaba’s Rural Taobao initiative, which was announced in 2014 and is a main strategy of the company to expand its focus on rural areas. This will help the company target the 600mn-plus people who live in rural China.

See also:

Alibaba’s Cainiao to lead $1.53bn investment in Hong Kong logistics hub

Indian e-commerce platform Paytm Mall received $222mn from Alibaba, Softbank

JD.com to use drones for rural delivery

Bill Wang, Vice President of Alibaba Group and general manager of Rural Taobao, has stated: “Our mission is clear: we want to improve the living conditions of China’s rural regions. To do se, we need to provide high-quality goods, personalised services, smart logistic solutions and prices comparable to that of cities.”

Alibaba recently announced a $717mn investment into rural ecommerce development, injecting the cash into rural ecommerce platform Huitongda Network Co. Huitongda has partnerships with around 80,000 rural independent shops across China.

 

 

Share

Featured Articles

People Moves: Pine Labs, Deutsche Bank, McKinsey, Fortinet

Pine Labs names former Amazon exec as chief people officer, Fortinet hires government affairs leader for APAC, McKinsey India poaches Accenture HR exec

Dialight envisions a world of industrial safety with LEDs

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Must-see speakers at TECH LIVE LONDON 2022 event

Technology leaders from IBM, Oracle, Vodafone, JP Morgan, Accenture and the US Space Force are among the 80-plus speakers at upcoming TECH LIVE LONDON

Vodafone Business cyber leader Kawalec speaks at Cyber LIVE

Leadership & Strategy

Twitter timeline – how Musk pulled off a hostile takeover

Leadership & Strategy

Top 10 Asia restaurants, from Tokyo’s Den to Bangkok’s Sorn

Leadership & Strategy