Smartphone producer Oppo to open single-branded retail stores in India

Chinese smartphone producer Oppo will open direct retail stores in India.

The firm will now be able to sell directly to Indian consumers in the world’s third-largest smartphone market.

Oppo describes itself as “a camera phone brand enjoyed by young people around the world” and has been in operation since 2004.

Recent news:  

AdAsia to use AI for ad technology

Clouds over Asia - we speak to Joen Van Driel, VP of Oracle

Business Review Asia – October edition now live!

Oppo was named fourth largest smartphone producer by Strategy Analytics among other lists, after usual suspects Samsung, Apple and Huawei.

Recently due to an increase in sales, tech unicorn Xiaomi took fifth place.

India allows foreign firms to sell directly to consumers via “single-branded retail” routes provided they agree to source 30% of their products locally.

This will add to the firm’s current wholesale business.

India’s Foreign Investment Promotion Board approved the request made by Oppo Mobiles India Pvt Ltd on Tuesday.

Four other Foreign Direct Investment (FDI) proposals were also approved this week, including luxury goods retailer Louis Vuitton, Chumbak Design, Daniel Wellington and Actoserba Active Wholesale.

Oppo’s rival Apple is also trying to gain a space in the Indian market. In May, the government offered to allow Apple to import mobile handset components tax free if they were intended for use in local manufacturing.

In 2016-17, FDI as a whole in India has grown 9%.




Featured Articles

Hybrid live event shaping the future of Sustainability & ESG

Sustainability LIVE London returns for a two-day, multi-track conference programme featuring inspirational ESG speakers, debates and discussions

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

Human Capital

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga