Qantas-Optus Partnership Created
Qantas and Optus have announced that they plan to work together in promoting both a reworked Qantas Frequent Flyer Program and a new Optus marketing program. The date that these programs will start has not been released yet.
Considering the massive customer base both of these companies have-17 million customers combined-as well as the indispensable services they provide, this partnership will probably prove to be quite lucrative.
Both Qantas and Optus are seeking out ways to increase rewards to existing customers as well as attract new customers. Qantas’ biggest rival Virgin Australia who was recently rebranded and is re-vamping its loyalty program in September. Virgin Australia is aggressively seeking after Qantas’ business travelers.
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Qantas is adding another tier to its loyalty program called the new Platinum One status which outranks the current Platinum status. Point bonuses for premium cabins and for gold and silver members will also be increased. Also the company is restructuring the fares so that Jetstar users can earn Qantas frequent flyer points. It will go into effect during the fourth quarter of 2011. Qantas frequent flyers will be able to earn points by using Optus products and services. This partnership also makes Optus the only telecommunications provider that rewards customers with Qantas Frequent Flyer points.
Such a brilliant and business-savvy partnership evokes my admiration and the hope that more companies will take note and follow suit. Perhaps a grocery-gas company partnership called “Fueling the Nation!”
Coal India Secures First-Of-Its-Kind Digital Deal
Coal India Limited (CIL) has appointed Accenture Solutions to digitally transform seven of its open-cast mines as the company strives to improve performance and increase coal production. Accenture is due to lay down digitalisation groundwork until March 2022.
The deal aims to increase coal production by 100 million tonnes (MT) by the end of FY’23. Once the minimum quantity has been surpassed, an agreed sum will be paid to the consultant for every additional sum of coal produced. This success fee will only be paid on the procurement of the minimum assured quantity.
The move will see heavy earth moving machinery (HEMM) fitted with digital sensors to monitor performance efficiency at all levels. Additionally, modern data analytic techniques aim to increase mine productivity and project monitoring through functional system management and effective observation.
An Exciting Venture For Global Mining
CIL, which aims to provide energy security in an environmentally and socially sustainable manner, hopes the move will help transform the entire business of mining operations and ensure higher volumes of coal are acquired at a lower cost.
“This is a first of its kind initiative by the company utilising digitalisation to ramp up coal output,” CIL has said.
A Digital Step Towards Enhanced Performance
Digitalisation is expected to take place at open-cast mines in Kusmunda, Gevra, Dipka of Southern Eastern Coalfields (SECL), Migahi, Jayant, Dudhichua, and Khadia of Northern Coalfields (NCL). Nearly 32% (188 MT) of CIL’s 596 MT output in FY’21 was accounted for by the seven selected mines. However, this new deal is set to see a large increase following the subsequent digital changes due to be made.
“Learning from the outcome and success of this model, we may replicate it in our other large mines,” says CIL, optimistic about the future following the modernisation of their mining.
It is expected that the move will help address roadblocks and guarantee corrective measures are put into place, ensuring the company is able to move forward with its aim of increasing output whilst remaining sustainable and eco-friendly.