London's Biggest Secret Stays Off Social Media

By Bizclik Editor

It would be so tempting – and quite easy – for spectators to spoil Friday’s Olympic Opening Ceremony and share photos of this morning’s rehearsals, but thanks to a smart campaign implemented by the organisers, most details are still under wraps.

 By promoting the Twitter hashtag #savethesurprise and, according to a few attendants, at the request of Slumdog Millionaire director Danny Boyle, those lucky enough to catch the Opening Ceremony before Friday should keep the details to themselves. Impressively, many are doing just that.

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

Click here to read the latest issue of Business Review Australia

Several tweeters present at Olympic Stadium are actively getting behind the motion, berating those who take to the social media networks to post spoilers. This one appeared on iTV.com:

Unbelievable the number of people who can't #savethesurprise and are happy to tweet a photo. THE CLUE IS IN THE HASHTAG!

While the ceremony’s theme “Isles of Wonder,” adapted by Boyle from William Shakepeare’s play The Tempest, has been known for weeks, earlier this month, London tabloid The Sun ran a photo spread of the grounds. Images depicting the Stadium transformed into a scene English countryside complete with farm animals, wheat fields and a water mill may have been splashed across its pages, but the real magic of the ceremony – the performance, the entrance of thousands of elite athletes flooding the arena, and the lighting of the cauldron – is the surprise worth waiting for.

According to several tweeters such as this one, it certainly won’t disappoint:

“If you’ve got plans Friday night, cancel them. Opening ceremony is out of this world. Danny Boyle, I salute you.”

Share

Featured Articles

Top 10 fastest growing companies in Asia-Pacific

From Singapore to South Korea, Hong Kong to India, and spanning fintech, food and energy – these 10 businesses are seeing their revenues rise, and fast

Top 10 best-performing Australian companies: mines to banks

Among Australia’s largest companies by market cap are the country’s Big Four banks, a tech startup that successfully scaled, and two firms with female CEOs

Top 10 richest Southeast Asia: how they made their fortunes

From Singapore’s paint tycoon to Malaysia’s sugar king, we round up the 10 richest people in Southeast Asia – and investigate how they made their billions

Will moonlighting ever become accepted practice in India?

Human Capital

New YouTube CEO Neal Mohan joins surge of Indian-origin CEOs

Leadership & Strategy

Ex Infosys President Ravi Kumar is the CEO Cognizant needs

Leadership & Strategy