London's Biggest Secret Stays Off Social Media

By Bizclik Editor

It would be so tempting – and quite easy – for spectators to spoil Friday’s Olympic Opening Ceremony and share photos of this morning’s rehearsals, but thanks to a smart campaign implemented by the organisers, most details are still under wraps.

 By promoting the Twitter hashtag #savethesurprise and, according to a few attendants, at the request of Slumdog Millionaire director Danny Boyle, those lucky enough to catch the Opening Ceremony before Friday should keep the details to themselves. Impressively, many are doing just that.


Click here to read the latest issue of Business Review Australia

Several tweeters present at Olympic Stadium are actively getting behind the motion, berating those who take to the social media networks to post spoilers. This one appeared on

Unbelievable the number of people who can't #savethesurprise and are happy to tweet a photo. THE CLUE IS IN THE HASHTAG!

While the ceremony’s theme “Isles of Wonder,” adapted by Boyle from William Shakepeare’s play The Tempest, has been known for weeks, earlier this month, London tabloid The Sun ran a photo spread of the grounds. Images depicting the Stadium transformed into a scene English countryside complete with farm animals, wheat fields and a water mill may have been splashed across its pages, but the real magic of the ceremony – the performance, the entrance of thousands of elite athletes flooding the arena, and the lighting of the cauldron – is the surprise worth waiting for.

According to several tweeters such as this one, it certainly won’t disappoint:

“If you’ve got plans Friday night, cancel them. Opening ceremony is out of this world. Danny Boyle, I salute you.”


Featured Articles

Nirvik Singh, COO Grey Group on adding colour to campaigns

Nirvik Singh, Global COO and President International of Grey Group, cultivating culture and utilising AI to enhance rather than replace human creativity

How Longi became the world’s leading solar tech manufacturer

On a mission to accelerate the adoption of sustainable energy solutions, US$30 billion Chinese tech firm Longi is not just selling solar – but using it

How Samsung’s US$5billion sustainability plan is working out

Armed with an ambitious billion-dollar strategy, Samsung is on track to achieve net zero carbon emissions company-wide by 2050 – but challenges persist

UOB: making strides in sustainability across Southeast Asia


Huawei smartwatch goes for gold with Ultimate Edition


How IKEA India plans to double business, triple headcount

Corporate Finance