How Gaption will help Aussies get paid for social media posts

By Uwear

Are you ready to start getting paid for your social media interaction?

A new social networking site in Malaysia called Gaption intends to give social network giants such as Twitter and Facebook some new competition in the Australia market as well as other parts of the Asia Pacific. A combination between Facebook and Instagram, Gaption is a mixture of photos, short text posts and links to web stories.

Its goal is to share profits with those who post on the platform by tracking which user content or activity keeps other users on the site long enough to discover and click on advertisements.

RELATED TOPIC: [VIDEO] How the new messaging assistant 'M' will change Facebook

Calculations are based largely upon several factors including quality of content, the size of the user’s following and the amount of engagement the content received. Although it’s difficult to determine how much a user will earn from the site, it commonly gets as high as a few dollars a week, possibly more based on the size of the user’s following.

The more popular the user is, the larger the distribution of the content and higher earning potential.

However, users aren’t required to do anything more than normal. They’re still just sharing updates, photos and links the same way they would on Facebook, only users are now monetizing the time they spend on the site.

RELATED TOPIC: [VIDEO] 'Project Lightning' may enhance Twitter's user experience

It appears to be helping with Gaption’s popularity as well, as it already has about 20,000 users since launching in June. Also serving as an online marketplace, Gaption users can post products and make purchases right from their news feed.

Similar to the way Gaption rewards users for ad clicks, the platform also compensates users that enable a sale. Commission lands in the range of two to five per cent of the purchase price.

Users can withdraw their monetary earnings in cash or use it to pay for items on the site. Gaption also has other payment options for buyers such as PayPal and credit cards.

RELATED TOPIC: Social Media vs. Traditional Marketing: Which Method Works Best for Your Business?

To help prevent fraud, Gaption uses an escrow payment system that holds the money until the buyer receives the product and marks the transaction as complete. In addition, the social platform uses a filter to restrict an overabundance of posts, comments or likes each day.

The unique nature of the site allows Gaption to have more revenue sources than its rivals, as the company charges 3.4 per cent plus US$0.40 for each ecommerce transaction, as well as 15 per cent for each subscription.

Over the next two years, Gaption is has set a goal to reach 10 million to 15 million users and an average revenue of US$900,000 per month. Many are positive about its ability to do so, as Gaption has already generated US$10,000 in revenue that it has been sharing with its users.

Sign me up.

Let's connect!  

Check out the latest edition of Business Review Australia!


Featured Articles

Nirvik Singh, COO Grey Group on adding colour to campaigns

Nirvik Singh, Global COO and President International of Grey Group, cultivating culture and utilising AI to enhance rather than replace human creativity

How Longi became the world’s leading solar tech manufacturer

On a mission to accelerate the adoption of sustainable energy solutions, US$30 billion Chinese tech firm Longi is not just selling solar – but using it

How Samsung’s US$5billion sustainability plan is working out

Armed with an ambitious billion-dollar strategy, Samsung is on track to achieve net zero carbon emissions company-wide by 2050 – but challenges persist

UOB: making strides in sustainability across Southeast Asia


Huawei smartwatch goes for gold with Ultimate Edition


How IKEA India plans to double business, triple headcount

Corporate Finance