IAS partners with Google to develop the first automated tag

By Georgia Wilson
IAS partners with Google to develop the first automated tag to wrap campaigns with both ad server and third-party verification tags for campaign manage...

In an announcement made by Integral Ad Science (IAS), the company has partnered with Google Campaign Manager to develop the first automated tag to provide ad server and third-party verification tags for Campaign Manager. The development comes as part of the company’s long standing partnership with Google Campaign Manager.

"We are excited about this partnership with Google. Marketers can now activate verification for their campaigns in just seconds using automated third-party verification in Campaign Manager. This will enable marketers to spend more time focusing on connecting with their respective audiences and driving campaign performance,” commented Lisa Utzschneider, CEO, IAS.

It is reported that the time spent manually conducting the task of wrapping tags, is one of the biggest pain points for digital advertisers. The new automated tag developed will reduce the time spent on this task. 

In addition to the reduction in time spent on wrapping tags, advertisers will benefit from a central location to manage their tags, as well as the flexibility to switch between monitoring and blocking. 

Those that have display and video 360 campaigns and using Campaign Manager, will also benefit from a central location to manage tags and automated wrapping to reduce the time to get a campaign live.

"HP has been an active participant in IAS's Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team. We're excited that IAS's verification is now automated within Google Campaign Manager allowing us to now launch campaigns faster with the third party protection our brand requires. We look forward to rolling out Automated Tag across all our campaigns,” commented Chris Liberti, Global Ad Operations at HP

"GroupM and our clients have been participants in IAS's Automated Tag beta with Google and, after experiencing time savings in launching these campaigns with their blocking, we're eager to roll out automated third-party tag wrapping to our clients,” concluded Kyle Csik, GroupM Executive Director for U.S. Platform Operations.

For more information on business topics in Asia Pacific, Australia and New Zealand, please take a look at the latest edition of Business Chief APAC.

Follow Business Chief on LinkedIn and Twitter.

Share

Featured Articles

Welcome to the New Age of the CISO

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the new age of the CISO

Making the UAE the world’s strongest digital fortress

His Excellency Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government, on visionary plans to build the world’s most secure digital society

World Mental Health Day – 10 apps to improve wellbeing

Employers should recognise the growing use of apps to help support mental health – here are 10 to consider on World Mental Health Day

Exec interview: Brook Sims, COO, MAC Diversity Recruiters

Leadership & Strategy

Best new books that will make you a better leader

Leadership & Strategy

5 Mins With: Jeff Li, founder and CEO of Shoplazza

Leadership & Strategy