IAS partners with Google to develop the first automated tag

By Georgia Wilson
IAS partners with Google to develop the first automated tag to wrap campaigns with both ad server and third-party verification tags for campaign manage...

In an announcement made by Integral Ad Science (IAS), the company has partnered with Google Campaign Manager to develop the first automated tag to provide ad server and third-party verification tags for Campaign Manager. The development comes as part of the company’s long standing partnership with Google Campaign Manager.

"We are excited about this partnership with Google. Marketers can now activate verification for their campaigns in just seconds using automated third-party verification in Campaign Manager. This will enable marketers to spend more time focusing on connecting with their respective audiences and driving campaign performance,” commented Lisa Utzschneider, CEO, IAS.

It is reported that the time spent manually conducting the task of wrapping tags, is one of the biggest pain points for digital advertisers. The new automated tag developed will reduce the time spent on this task. 

In addition to the reduction in time spent on wrapping tags, advertisers will benefit from a central location to manage their tags, as well as the flexibility to switch between monitoring and blocking. 

Those that have display and video 360 campaigns and using Campaign Manager, will also benefit from a central location to manage tags and automated wrapping to reduce the time to get a campaign live.

"HP has been an active participant in IAS's Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team. We're excited that IAS's verification is now automated within Google Campaign Manager allowing us to now launch campaigns faster with the third party protection our brand requires. We look forward to rolling out Automated Tag across all our campaigns,” commented Chris Liberti, Global Ad Operations at HP

"GroupM and our clients have been participants in IAS's Automated Tag beta with Google and, after experiencing time savings in launching these campaigns with their blocking, we're eager to roll out automated third-party tag wrapping to our clients,” concluded Kyle Csik, GroupM Executive Director for U.S. Platform Operations.

For more information on business topics in Asia Pacific, Australia and New Zealand, please take a look at the latest edition of Business Chief APAC.

Follow Business Chief on LinkedIn and Twitter.

Share

Featured Articles

Top 10 female executives leading Japan's charge for change

As Japan pledges a 30% target for women executives at big firms by 2030, we spotlight 10 female corporate leaders blazing a trail in the country

Top 10 most valuable unicorns in China – phones to drones

Home to the world’s most valuable unicorn, not to mention the fastest growing, China may be trailing the US on numbers, but it is catching up – and fast

Top 10 fastest-growing energy companies in the APAC region

Business Chief takes a look at the top 10 fastest-growing energy companies in the APAC region, according to rankings from S&P Global Commodity Insights

Top 10 Chief Financial Officers in India

Corporate Finance

Top 10 largest companies Malaysia and the CEOs who helm them

Leadership & Strategy

5 high-profile CEO moves across Asia-Pacific this month

Leadership & Strategy