IAS partners with Google to develop the first automated tag

By Georgia Wilson
IAS partners with Google to develop the first automated tag to wrap campaigns with both ad server and third-party verification tags for campaign manage...

In an announcement made by Integral Ad Science (IAS), the company has partnered with Google Campaign Manager to develop the first automated tag to provide ad server and third-party verification tags for Campaign Manager. The development comes as part of the company’s long standing partnership with Google Campaign Manager.

"We are excited about this partnership with Google. Marketers can now activate verification for their campaigns in just seconds using automated third-party verification in Campaign Manager. This will enable marketers to spend more time focusing on connecting with their respective audiences and driving campaign performance,” commented Lisa Utzschneider, CEO, IAS.

It is reported that the time spent manually conducting the task of wrapping tags, is one of the biggest pain points for digital advertisers. The new automated tag developed will reduce the time spent on this task. 

In addition to the reduction in time spent on wrapping tags, advertisers will benefit from a central location to manage their tags, as well as the flexibility to switch between monitoring and blocking. 

Those that have display and video 360 campaigns and using Campaign Manager, will also benefit from a central location to manage tags and automated wrapping to reduce the time to get a campaign live.

"HP has been an active participant in IAS's Automated Tag beta with Google and we have seen a huge impact on time savings for our Ad Ops team. We're excited that IAS's verification is now automated within Google Campaign Manager allowing us to now launch campaigns faster with the third party protection our brand requires. We look forward to rolling out Automated Tag across all our campaigns,” commented Chris Liberti, Global Ad Operations at HP

"GroupM and our clients have been participants in IAS's Automated Tag beta with Google and, after experiencing time savings in launching these campaigns with their blocking, we're eager to roll out automated third-party tag wrapping to our clients,” concluded Kyle Csik, GroupM Executive Director for U.S. Platform Operations.

For more information on business topics in Asia Pacific, Australia and New Zealand, please take a look at the latest edition of Business Chief APAC.

Follow Business Chief on LinkedIn and Twitter.


Featured Articles

Twitter timeline – how Musk pulled off a hostile takeover

Elon Musk strikes deal to buy Twitter for US$44bn following four months of cryptic tweets, secret meetings and buying of shares – here’s the timeline

Top 10 Asia restaurants, from Tokyo’s Den to Bangkok’s Sorn

From Tokyo to Bangkok, with cuisines spanning Cantonese, Thai and German, we highlight Asia’s top 10 places to eat, as per Asia’s 50 Best Restaurants

Microsoft: what Asia leaders need to know about hybrid work

Microsoft’s 2022 Work Trend Index guides Asia leaders to navigating a hybrid future – from making the office worth the commute to rebuilding social capital

Meet the company: EV Nio to list in Hong Kong, enter Europe

Leadership & Strategy

12 Tech trends to watch closely in 2022, from CB Insights


Why Deloitte Australia’s HR technology is winning awards

Human Capital