Sony unveils premium Xperia 1 to take on Samsung, Apple and Huawei

Japanese electronics company Sony has unveiled its latest flagship smartphone, the Xperia 1, as it aims to reclaim market share in the highly-competitive industry.

The Xperia 1 features a 6.5” 4K HDR OLED screen with a cinematic 21:9 aspect ratio, designed to enable users to enjoy movie playback in its original format.

Sony said in its press release that the screen also enables multi-window functionality as a key productivity feature, running two apps simultaneously.

“We have established a new vision for our Xperia™ brand to bring our customers experiences beyond imagination,” said Mitsuya Kishida, President of Sony Mobile Communications, in the press release. 

SEE ALSO:

“We are continuing to push the boundaries in pursuit of innovation and our new Xperia delivers genuine technologies with a multitude of professional-grade features for creative entertainment experiences that are only possible with Sony.”

The new handset appears set to capitalise on the current trend in the industry for high-quality, full-screen displays that do away with bezels to give handsets a more elegant aesthetic.

CNBC reported that research company e-Marketer has estimated that 78% of video viewing worldwide is done on mobile handsets, highlighting the consumer appetite for handsets with excellent displays.

CNBC added that the Xperia 1 will cost £799, equating to around US$1,043.

According to Statista, as of Q4 18 the smartphone market leaders are Samsung (18.7%), Apple (18.2%) and Huawei (16.1%).

Share

Featured Articles

Hybrid live event shaping the future of Sustainability & ESG

Sustainability LIVE London returns for a two-day, multi-track conference programme featuring inspirational ESG speakers, debates and discussions

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

Human Capital

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga

Technology