Clubworx looks to take the fitness industry to the next level

By Uwear

We all know fitness is king in Australia, and an Aussie startup is now attempting to take the industry to an even higher level by making it easier to manage your studio.

Founder and former CEO of direct debit provider PaymentHub Matthew McGown recently invested $750,000 in Clubworx, which is a cloud-based Australian technology company that provides online member management software to fitness businesses such as gyms and health clubs, as well as martial arts, dance and yoga studios across Australia, U.S. and Canada.

RELATED TOPIC: 3 ways your business can improve its cloud safety

Clubworx plans to help fitness businesses get to the next level by streamlining and automating critical day-to-day administration through a simple, flexible, online system. It will also assist in member retention in addition to keeping members informed about products and programs.

After officially launching its management system in Australia on Aug. 1, Clubworx has established itself in the U.S. as well. A cloud-based software provider, Clubworx is an uncommon combination of website creation, calendaring and CRM functionality.

In short, Clubworx has validated itself as popular among tech-savvy studios looking to leverage their technological power to grow their business.

RELATED TOPIC: Is the Cloud Right for Your Business? The Answer Isn't Always Yes

“When the idea was first pitched to me to invest in this technology, I jumped at the opportunity,” said McGown. “Having a background in payments, and specifically in delivering solutions in the fitness industry, I could see the potential of Clubworx immediately. Its technology integrates many parts of a typical fitness business and packages them in a really simple interface that will make fitness studio owners lives much easier.”

By being a powerful, integrated set of tools that can assist businesses present a stellar experience to customers, Clubworx intends to make an impact in the fitness market.

RELATED TOPIC: Australia's Favourite Fitness Apparel Brands

“There are many moving parts in a fitness business,” said current Clubworx CEO Emily Smart. “You need a beautiful, sales-focused website, integration with social media, a payment collection platform, scheduling and attendance tracking and finally the ability to manage and track members.

“To run a successful operation you need to be on top of these functions and with Clubworx, we’ve wrapped them all up in an easy-to-use online tool that frees business owners from the complexity of managing multiple systems and suppliers.”

Let's connect!  

Check out the latest edition of Business Review Australia!


Featured Articles

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

From office shut-downs and extra days off, to shorter weeks and work-from-anywhere policies, flexibility is the work perk must-have for summer – and beyond

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga


People Moves: Pine Labs, Deutsche Bank, McKinsey, Fortinet

Leadership & Strategy