May 19, 2020

Will Wellend Health End Female Breast Cancer In Australia?

Women's Health
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2 min
Will Wellend Health End Female Breast Cancer In Australia?

Maybe. Here’s how they are reducing the risk of breast cancer in women.

Dr. Stephen Birrell is a highly regarded doctor and scientist, and is co-founder and medical director of Wellend Health. Dr. Birrell’s focus is on the effect of androgens (better known as testosterone) on breast tissue. Like many researchers, he was on the path to try and discover a cure for the disease but found a related cause to channel his efforts. After his wife Shelley developed severe menopausal symptoms, Dr. Birrell began to research the success of safe hormonal supplementation.

What do these symptoms have to do with breast cancer, you ask? Although breast density is supposed to decrease around the time menopause hits, this doesn’t always happen for women. A thicker breast density increases the risk of breast cancer. Dr. Birrell’s solution to this, as well as symptoms of hormonal imbalance and maladies caused by inadequate hormone availability, is a personalised hormone supplement that is implanted in the ‘fat’ of the lower abdomen or lower hip that will slowly dissolve over four months, called T+Ai Therapy.

The treatment has had astounding results: breast density decreases shortly after implantation, and long-term effects can include reduced risk of breast cancer, heart disease, osteoporosis, depression and/or mood swings, and arthritis. Perhaps the best news with this treatment is that there are no significant negative side effects.

Wellend Health was created to be a “place of wellness, not a place of illness,” like a hospital or wherever a woman might get her treatments for breast cancer. The company is focused on “Helping you achieve a foundation of good health; firstly by getting your hormones in balance, and then by helping you incorporate simple and natural solutions into your daily life so that you feel well and stay well.” By focusing on the wellness of their clients instead of the negativity that surrounds a disease like cancer, Wellend Health and Dr. Birrell are bringing hope and real results to the cancer fight.

To learn more about Wellend Health, visit their website.

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Jul 24, 2021

Amobee Appoints Nick Brien As CEO

Elise Leise
2 min
Nick Brien, a CEO with a proven advertising track record, will help Amobee achieve digital growth

In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools. 

Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’. 

How Did Brien Get Here? 

Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers. 

‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’. 

What Does This Mean for Amobee? 

Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success. 

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