Why Mumbrella360 in Sydney is the event for you
The Mumbrella360 national conference includes everything under Australia’s media and marketing umbrella, and will take place June 2-4 at the Hilton Hotel in Sydney.
The conference is designed for those in the business of media, marketing and entertainment, and will also provide seminars and speakers to help understand today’s media. There will be over 50 sessions during the two days, which will be spread across four different themes.
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In addition to the conference, there will be an exhibition showcasing the industry’s most exciting and innovative companies. There will also be networking opportunities and a cocktail party on June 3.
Confirmed speakers include consumer psychologist and global chief strategy officer of Cummins & Partners Adam Ferrier, Hulsbosch Executive Creative Director Hans Hulsbosch, co-founder and content director of Mamamia Women’s Network Mia Freedman, Clemenger Group executive chairman Robert Morgan as well as Mnet Mobile CEO Travis Johnson.
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Mumbrella360 has already won major industry awards such as Best Conference in 2012 by Australian Event Awards, Best Conference or Meeting in NSW in 2013 by CIM Magazine and was a national finalist for Best Conference in 2013 by Australian Event Awards.
Those interested can purchase tickets here.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.