Why This Australian TV Presenter Wore The Same Suit For A Year
Regardless of what you think of Australia’s Today show co-host Karl Stefanovic, his recently revealed stunt was grounded in compassion for his female peers. It also proved a point that many people continue to ignore.
That point? That sexism is still alive and well.
Karl Stefanovic, co-host of the popular morning programme Today since 2005, wore the same blue suit on air for an entire year to prove that women were judged on a different scale than men.
"I'm judged on my interviews, my appalling sense of humour—on how I do my job, basically,” he told 9 News, which is on the same network as Today. “Whereas women are quite often judged on what they're wearing or how their hair is ... that's [what I wanted to test]."
The result of the experiment did not surprise him: no one noticed. While his co-host Lisa Wilkinson is judged daily—and often quite rudely—on what she wears, Stefanovic could get away with a ‘stinky’ overworn suit and be judged solely on what he, as a person, brings to his job. Wilkinson has spoken about the harsh criticism viewers have levied towards her, making news last year for sharing this viewer email in a lecture: Who the heck is Lisa's stylist? Whoever it is has Lisa in some shocking clothes. Today's outfit is particularly jarring and awful. Just my two cents worth. Get some style.
Some people commenting on the stunt say that this isn’t newsworthy, as women are largely the ones who comment on each other’s fashion choices. But this is not the point Stefanovic was attempting to make. Regardless of which sex is commenting on Wilkinson’s attire, she and other women are being judged on a different scale than men, namely, that a woman’s worth is in her appearance, while a man’s worth is in his performance of his job. To reach gender equality—in the workplace and out—people will need to be judged on their ability to do the job, not on their fashion choices.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.