Brexit could create massive India-UK food market
A post-Brexit UK and India could agree on a trade deal that would see the creation of a dynamic international food market
Looking ahead to UK Prime Minister Theresa May’s visit to India, Dr Manish Shukla, Lecturer in Operations Management at Durham University Business School, is optimistic about the visit and how greater collaboration particularly around agriculture could revolutionise global food production and manufacturing
Shukla said: “Theresa May’s visit signals a new era in trade relations between two historically tied countries. A key area where trade discussions can have an impact is agriculture. A new trade deal with India could make the UK a world-leading processed food hub and counteract the impact of Brexit on the UK’s relationship with European producers.
“India is the leading global producer of dairy, bananas, mangos, pulses, pepper, ginger, jute, chickpeas, and the second largest producer of rice, wheat, potato, onion, sugar cane, tea, and peanuts. Yet, it is not even a top 10 exporter for most of these products.
“Recent research conducted by Durham University Business School among Indian onion and coffee producers highlighted the difficulties for many smaller companies to enter the international supply chain. They are hampered by factors such as lack of infrastructure, the technology to preserve crops or food for transit, and high levels of export bureaucracy.
“In contrast, the UK has cutting edge technological capabilities to process and market foods with an international reputation and reach.
“One potential solution that we are exploring is developing ‘Physical Internet for food produce’ to connect the Indian producers to UK processing companies to reach the global marketplace. This may be a great way forward for the farmers, SMEs and larger organisations in both the countries.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.