Bin Laden's Death Won't Keep Australian Troops out of Afghanistan
Following the U.S. killing of terrorist leader Osama bin Laden, Australian Prime Minister Julia Gillard has announced that Australia will continue its military operations in Afghanistan.
Gillard expressed relief for the news that bin Laden was killed in a raid in Pakistan, but warned that the threat of terrorism is not at a standstill because al Qaeda still poses global dangers.
“Whilst al Qaeda has been hurt today, al Qaeda is not finished,” Gillard said during a press conference Monday. “That is why, here in Australia, we will continue to do what we need to do to keep the nation as safe as we can from threats of terrorism. We will continue the mission in Afghanistan.”
Australia has maintained presence in the War on Terrorism since 2001. After the bin Laden-orchestrated attack on the United States on September 11, Australia was one of the first countries to offer troops to the war effort.
Currently, Australia has approximately 2,400 troops in Afghanistan, making the country the largest non-NATO military contributor to Afghanistan.
Since 2001, there have been 2,340 coalition deaths in Afghanistan as part of Operation Enduring Freedom, including 23 Australian casualties.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.