4 Actionable Communication Tactics to Accelerate Career Success
Globalization, technology, rampant regulation and fierce competition at every turn have made today’s workplace more complicated than ever. This is causing professionals at all levels—from the mail room to the board room—to flounder as they attempt to navigate the escalating complexities, consistently perform at a high level and achieve upward career mobility.
Because modern workplace dynamics have become so complex, leaders have less time than ever to spend coaching and mentoring employees and to benefit from such guidance for their own professional gain. In addition, universities systematically churn out graduates who have learned black and white technical skills and theoretical concepts but not how to aptly prepare for, and traverse through, the inevitable “Gray Area” of a company—the environment and culture that manifests from the multi-faceted challenges and forces an organization faces. The result is a glut of entry-level and entrenched professionals who are unprepared, unequipped and unable to effectively communicate in a way that will productively impact their career.
“While an intangible, the Gray Area is a very real phenomenon driven by human nature, internal and external politics, industry guidelines, company protocols and market pressures, among other factors,” notes Vivian Ciampi, an esteemed Executive Coach and Harvard Business School Executive Education department coach and facilitator. “The importance of learning how to effectively communicate within this ambiguous environment cannot be understated. Too many in our nation’s workforce, both employees and executives, are ill-equipped to engage with an audience—any audience—with ease and intention, which is keeping them from realizing their full potential and attain a maximum measure of success.”
With this in mind, Ciampi offers these 4 tactical tips to help professionals at every level become a more effective communicator and, in doing so, gain better control of their career trajectory:
Become the “Universal Translator.” The most valued and successful person in any business is the one that can translate facts, figures and concepts into actionable ideas that will not only make sense and resonate with their direct network but also with any and all constituents those ideas will be presented to. This includes superiors, subordinates, peers, customers, prospects, business partners and vendors. The Universal Translator does the following: steps out of their comfort zone or discipline; let’s go of any insider department lingo or technical terms and focusses on the audience at hand; suggests specific ways others can move forward with the information relative to what is important to them; and presents the vision, plan or theory in a way that is clear, crisp, confident and above all, ACTIONABLE. This person is so successful because of their ability to translate complex or technical concepts into strategic steps that will impact the bottom line. If others can understand, relate to and rally around what you are presenting, it is sure to yield winning results.
Meet before you meet. There are few things more painful and embarrassing than getting completely derailed in a meeting. Many have seen it—someone showing up with well-prepared and rehearsed slides only to get completely pummelled with questions from every discipline in the room before they even get beyond the intro page. Instead of moving forward with their agenda, they are sent ten paces back and five paces to the side, only to leave the meeting with more work, lost credibility, a confused and frustrated audience and, above all, no progress on the agenda at hand. If you’ve ever experienced this personally or seen it happen to another, you know it is hard to recover.
The best way to counter this is the following: determine who your key constituents are relative to your topic ahead of time; set up one-on-one meetings with all of them at least a few days in advance of the big meeting; socialize the topic with each of the constituents individually; and make sure you understand their perspective and answer any questions or concerns that they have ahead of time. By taking these steps, you will undoubtedly gain valuable information that will not only help you refine your presentation, but also be poised and prepared to actually present in the real meeting. Socializing the idea ahead of time may feel like extra work, but the benefits far outweigh the additional time—and the very real risks of not doing so. This strategy will facilitate your ability to effectively cover a lot of ground and actually garner decisions in the meeting without playing catch-up or spending valuable time trying to get everyone on the same page. Effective communication, speed and alignment are a few of the key advantages here.
Stop, ask and listen! Today’s fast-paced workplace has most of us running at record speed, often in circles like we’re on a hamster wheel. We are putting out fires and have more in our email inbox than our outbox each and every day. The resulting pressure of this overload causes us to rush through conversations so we can cross it off our proverbial “to do list” and move on to the next triaged task.
Unfortunately, ploughing through important conversations will never yield a productive outcome, but often produces more work and headaches. The best way to approach key conversations that need a little extra finesse or persuasion, particularly in the midst of a time-pressed schedule, are the following: stop and take a breath so you don’t rush into your agenda in the first five minutes of the conversation; ask open ended questions, such as “What’s going on in your department?” or “How has this system helped you?” Once the person you’re engaged with has the opportunity to respond, make 200 percent sure you are actively listening—not just hearing them—and that you give them ample time to convey their thoughts without your interjection, direction or interruption.
The majority of the time, you will gain key insights from these conversations and will be able to craft a more informed response—one that better resonates with the person(s) you’re speaking with. Even if you already know the answer or have a brilliant retort, slowing down and letting others speak first, in full, allows them to “empty their cup” which puts them in a better position to have it filled back up with what you have to say in response. When you do finally have the chance to speak, keep in mind people only have the capacity to absorb so much. If we provide an overload of verbose detail, you risk overflowing the listener’s “cup” and may ultimately lose the real essence of what you are trying to convey. Stay focused on who your audience is and what they care about to ensure that your dialogue and key points are streamlined and succinct. This tactic also helps build more productive, trusting professional relationships. The most successful people in any company aren't necessarily the smartest, but rather those who take the time to listen and learn from others because they truly value what they have to say. Adhering to this strategy will not only make you a much more effective communicator, but it will also garner tremendous goodwill throughout the organization as you start to hone a discipline of talking less and listening more.
Converse with clarity. People today are inundated with data, work under tight timeframes and talk in acronyms. Some technical people and other professionals tend to use a lot of insider jargon and industry terminology when they communicate, making it difficult for anyone outside their immediate network to understand. Also, incompetent people tend to rush through important details hoping no one else will ask questions or notice their inaptitude, and you certainly don’t want to be perceived in this light. Such conversation crushers can leave others feeling intimidated, out of the loop and unable to effectively contribute.
Rather than contributing poorly to the conversation or sitting on the sidelines as the dialogue ensues, a better approach is to pick the right setting and ask clarifying questions to ensure messaging remains on point and resultant activities on track. If you’re not sure where to start, the basic who, what, where, when, why and how is a sensible approach. For example, “Why are we doing this?”; “How will that work?” or “Where will this help the organization?” are some examples. The win-win with this strategy is that it fosters clear dialogue, makes people accountable to answer direct questions and often uncovers problems that need to be addressed but would have been overlooked had this approach not been utilized.
“Throughout my more than two decade tenure as an Executive Coach and Vice President inside Corporate America, I have seen millions of dollars senselessly lost merely due to ineffective communication,” said Ciampi. “It’s imperative for achievement-oriented professionals to communicate well in all aspects of their job. Doing so can be the key to cutting through the bureaucracy of an organization and taking control of one’s career as opposed to feeling like a victim of circumstance. Mastering even a handful of skills, such as those cited above, can help professionals better negotiate their way through the proverbial career maze with speed, dexterity and accuracy.”
About the Expert
Vivian M. Ciampi is a Principal at Professional Coaching, LLC, a business navigational coaching firm that helps universities, small to mid-size businesses and large organizations accelerate the growth and success of their top talent. She specializes in helping professionals become better communicators in order to achieve greater success in their careers and balance in their lives. She is also a coach and facilitator in the Executive Education department at the Harvard Business School. Ciampi has been providing leadership/strategic coaching and workshops to professionals for over ten years. Prior to starting her own business, she spent over two decades leading teams and managing businesses at JP Morgan Chase, formerly Chase Manhattan Bank and Travelers Property Casualty. Ciampi is a Professional Certified Coach with the International Coach Federation; holds a Master of Business Administration degree in Finance and Marketing from the University of Connecticut, and a Bachelor of Arts in Economics from Fairfield University. Learn more online at www.CoachingTheProfessional.com.
Seo JungJin: Who is EY’s World Entrepreneur of 2021?
Seo JungJin, founder of biopharma firm Celltrion, which most recently developed an antibody treatment for COVID-19, has been named the EY World Entrepreneur of the Year 2021, becoming the first South Korean in the award’s 21-year history.
Regarded as one of the world’s most prestigious business awards program for entrepreneurs, the EY Entrepreneur of the Year celebrates visionary and innovative leaders from across 60 countries who are transforming the world and fostering growth.
JungJin, who is now honoroary chairman of Celltrion Group, was up against a worthy cast of entrepreneurial competitors, taking the crown from among 45 award winners across 38 countries and territories.
Speaking during the virtual event, JungJin described his own interpretation of entrepreneurship as something that brings together “a group of people toward a common vision, embracing challenges as opportunities and committing oneself to contribute to the greater good”.
Why was JungJin crowned King Entrepreneur?
A South Korean native and now 63 years of age, JungJin founded biopharmaceutical firm Celltrion in 2003. In the nearly two decades since its founding, Celltrion has lived up to its goal of advancing health and welfare for all by developing ground-breaking drugs to treat autoimmune disease, various forms of cancer and, most recently, COVID-19.
The company, which JungJin started with just US$45,000 and five of his colleagues, has since growth to more than 2,1000 employees with sales permits in more than 90 countries and revenues exceeding US$1.69bn.
According to the panel, JungJin’s story is a shining example of the power of an unstoppable entrepreneur to change the world with the pandel moved by both his incredible story and his purpose-driven leadership, innovative mindset and entrepreneurial spirit.
Described by the chair of the EY judging panel Rosaleen Blair as “representing everything an unstoppable should be” from taking on the world’s biggest health care challenges to consistently creating long-term value for his company, JungJin’s story is one of incredible tenacity and perseverance that the judging panel felt most represented the entrepreneurial spirit.
“He’s taken breathtaking risks, both personal and professional, to found Celltrion and grow it into one of the world’s leading biopharmaceutical companies,” says Stasia Mitchell, EY Global Entrepreneurship Leader. “His passion for creating affordable, life-saving health care and flair for tackling global problems has led to many treatments that have helped millions of people worldwide and was especially evident this past year through the creation of a COVID-19 antibody treatment.”
How did JungJin get there?
JungJin's entrepreneurial journey started at an early age when he worked as a taxi driver to get himself through Konkuk University in Seoul, South Korea. After studying industrial engineering, he rose through the ranks of Daewoo Motor Co. before losing his job amid the carmaker’s financial troubles following the 1997 Asian economic crisis.
Following this, JungJin started collaborating with colleagues to explore business opportunities in different industries, though none delivered lasting success. The turning point came after he attended a talk hosted by renowned scholars, which inspired him to focus on the biopharmaceutical sector.
And so he founded Celltrion with just US$45,000 of his savings. The launch of Remsima, credited with being the world's first antibody biosimilar, quickly moved Celltrion up the ranks of the country's fairly underdeveloped pharmaceutical sector. Celltrion followed this success with the launch of drugs for breast cancer and lymphoma that today are being used worldwide.
With ambitions to be the world’s first in different areas, Celltrion has pioneered numerous uncharted areas to great success over the past two decades, most recently responding to the global pandemic by successfully developing an antibody treatment for COVID-19 and working to ensure a timely supply of the safe and effective treatment.
“When I first started, my vision was to help patients gain access to safe, effective and affordable medicines and thereby enhance the quality of people’s lives,” explains JungJin. “The success of Celltrion has enabled me to expand on this while finding new ways to fuel my entrepreneurial drive.”