Leo Liu

Leo Liu

CTO

Share
By William Girling
Leo Liu, CTO at Dentsu Aegis, explains how to lead a team effectively despite disruptions like COVID-19 and why ‘digital’ is vital for modern busine...

Graduating from UC Berkeley School of Information in 1996, Leo Liu is a proud, self-proclaimed technologist with over 20 years of experience.

Joining Dentsu Aegis in 2018, Leo brought with him a wealth of tech experience gained from previous positions at industry luminaries like Tesla and Cisco. “I’ve loved technology ever since I was young. I was fortunate to be part of some very innovative technology companies and witness the internet's evolution over the past 20 years,” he says. “I'm intrigued by digital transformation and passionate to help companies with their digital transformation journey.” Dentsu Aegis Network was the first media network Leo has joined and he saw a great opportunity to be able to drive digital transformations for both the company and its clients (representing a diverse spread of industries, countries and markets).

When it came time for Leo to formulate his approach to the CTO role, he relates that the leadership styles he’d worked under previously influenced him greatly. “One thing I learned from great leaders like Elon Musk (Tesla) and John T. Chambers (Cisco) is that they have a vision, a higher purpose to impact the world positively. It is important to have a vision which people can relate to and get excited about; a North Star to aim for,” he explains. Taking this philosophy into account, Leo implemented the Vision, Strategy, Execution framework to ensure his team is focused on achieving a long-term plan whilst making progress on execution daily. “Execution without strategy is aimless. Strategy without execution is useless.”

Over the years, he has cultivated a people-centric philosophy which praises the efforts of teams whilst also recognising the value of individuals. “My job is to establish the vision, optimise the structure, streamline the process, encourage with reward and take care of the people.” Leo’s strong leadership style became invaluable during the COVID-19 pandemic when remote working abruptly disrupted the norm. “It is a very challenging time for everyone,” he states. “I’m keeping my team focused and motivated to ensure our business continues while the world is locked down. We are also taking this as an opportunity to accelerate digitalisation to make our business faster, better and smarter.”

Leo is confident that Dentsu Aegis Network can be a force for positive change in the ‘new normal’, or post-COVID-19 world. “I think how people live will change forever, both for our generation and for the generation to come,” he concludes. “Digitalisation is the new way of life. This year is the turning point of our digital transformation journey.”

Share

Featured Interviews

Featured

Sorouch Kheradmand

Global Head of Sustainability at Schneider Electric

Schneider Electric helps partners embed sustainability as a part of their daily business

Read More

Nate Clarke

President and CEO, GoTyme Bank and Co-Founder at Tyme Group

President and CEO Nate Clarke and co-CEO and Chief Commercial Officer Albert Tinio explain how GoTyme Bank is bringing digital banking to the Philippines

Read More
“It's very different recruiting people for something you're building from scratch, compared to recruiting for something that is already running.”
Nate Clarke
President and CEO, GoTyme Bank and Co-Founder at Tyme Group

Natalya Makarochkina

Senior Vice President, Secure Power Division, International Operations

Natalya Makarochkina, SVP Secure Power Division, International Operations for Schneider Electric, emphasises the importance of face-to-face interaction

Read More

Carlos Santoskljh

Group CIO

Carlos Santos, Group CIO at JG Summit, is a lifelong educator with a voracious appetite for learning, a keen farmer, and a self-professed LEGO fanatic.

Read More

Bima Tjahja

VP of Growth and Data

Bima Tjahja,VP of Growth and Data at Bukalapak...

Read More

Sorouch Kheradmand

Global Head of Sustainability at Schneider Electric

Schneider Electric helps partners embed sustainability as a part of their daily business

Read More