Apr 1, 2021

Salesforce India boosts senior team for next stage of growth

Kate Birch
3 min
The recent hires of two executives for Salesforce India confirms the country as a strategic growth market and world-class talent hub for the tech giant
The recent hires of two executives for Salesforce India confirms the country as a strategic growth market and world-class talent hub for the tech giant...

Salesforce has demonstrated its latest commitment to India, home to the second highest Salesforce workforce outside the US, with two key executive appointments. 

These two senior hires have been put in place to help drive the next phase of growth in India and make the country a global hub for innovation and talent. 

In March, Sanket Atal was appointed Salesforce Senior VP and Managing Director, Sites, and is located in Bangalore. A business strategist and tech veteran, with previous senior leadership roles at Intuit India and Oracle, Atal will bring a wealth of experience leading and growing global development centres. 

Just a few weeks later, Arun Kumar Parameswaran was appointed senior VP and Managing Director for sales and distribution in India. Also located in Bangalore, Parameswaran will join in May and will lead the overall sales and distribution strategy for India. 

These two appointments follow the top hire of Arundhati Bhattacharya as CEO and Chariman of Salesforce India last May, with Bhattacharya brought on board to oversee the company’s expansion in India. 

On the appointment of this new business leader for Salesforce India, Gavin Patterson, President and CEO of Salesforce Internstional said: “India is an important growth market for Salesforce and a world-class innoveation talent hub and Arundhati’s leadership will guide our next phase of growth, customer success and investment in the region”. 

India fast-growing region for Salesforce

India continues to be one of the fasatest-growing regions for Salesforce and these two appointments reflect the next stage of growth for the company here. 

Salesforce has said it expects to add 3,000 jobs in India over the coming three years, with expectations of turning the country into its 'leading global talent and innovation hub’. Research from IDC finds that Salesforce and its ecosystem of partners is set to create more than US$1 trillion in new business revenues between 2019 and 2024. 

The tech giant has invested heavily in India over many years, from adding more jobs and expanding its office space and partner ecosystem, to growing its customer base. The company now has 4,000 employees across Hyderabad, Mumbai, Delhi and Bangalore, making it the second highest Salesforce workforce outside of the US. 

Launched in 2016, the Salesforce Centre of Excellence (CoE) located in Hyderabad has been instrumental in fueling innovation globally, building end-to-end solutions for customer. including some of the latest industry clouds - Consumer Goods, Manufacturing, Financial Services for Insurance and Hyperforce - built at the CoE. 

“These are exciting and challenging times for all of us,” adds Arundhati Bhattacharya, CEO of Salesforce India. “India is a strategic growth market for Salesforce and a world-class innovation and talent hub. As we continue to grow and guide our customers through their digital transformation journey, these appointments are a reflection of our commitment and continued investment in India."

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Jun 15, 2021

Could HR technology solve Hong Kong’s culture of overworking

Martin Blinder, CEO and Founde...
3 min
Martin Blinder discusses the average working hours in Asia and the consequential impact on employees' health and the resulting productivity of a business

It has long been common practice for employees across the world to work beyond their contracted hours, with staff feeling pressured to put the company’s needs before their own. But this can have a consequential impact on employees’ health, as long working hours create a poor work-life balance and demotivational working environment. This is particularly evident in workforces across Hong Kong, where employees are working an additional 24 hours during the week due to the rising issue of presenteeism. As a result, productivity in the region has dropped, and the health and wellbeing of workers have suffered. 


Technological advancements have created a culture where staff feel obliged to be ‘always on’, and respond to calls and e-mails when they’re out of the office. The demand for increased working hours means that businesses are losing capacity through burnt-out staff who are struggling to care for their health while meeting the requirements of their work. Companies in Hong Kong that were once able to retain their staff through an attractive salary package must now consider expanding the perks they offer their workforce that can help support them in achieving a better work-life balance.


Although the UK still has progress to make, workplaces in Hong Kong can learn from businesses in the UK which have made considerable efforts to identify causes of stress at work and taken the steps to reduce these. UK employers are prioritising the wellbeing of their employees and through adopting policies such as flexible working, working from home and offering access to health and wellness tools, they are able to provide enhanced support to their team.


By incorporating a health engagement platform into a human resources strategy, HR leaders in Hong Kong can create a positive working environment and improve morale within their team, as well as encourage and incentivise staff to take action and introduce healthy habits into their daily routines. This will also assist in tackling a disengaged workforce, reducing absenteeism and boosting motivation – all factors that have been a problem in Hong Kong’s working culture.


Employees both in the UK and Asia should also take the steps to look after their own health so they don’t fall victim to burnout. Employers should encourage their staff to take regular breaks throughout their day, whether it’s to practise mindfulness techniques or simply take a walk. Stepping away from their desk and spending time outside will help to reduce stress and clear their mind. 


Transforming attitudes to work in Asia is not a straightforward task and it will take time for age-old cultural and business practices to change. However, there are steps businesses can take to aid employees in living a happier, healthier lifestyle. Through implementing a wellness plan, businesses can support their employees in pursuing a healthy work-life balance and encourage them to improve their lifestyle both in and out of work. Not only will this create happier employees, but it will also lead to running a more profitable business as staff take control of their health.


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