Deceitful label leads to biscuit banning

By Bizclik Editor

The Super Sandwich Cream Cookies are leaving a dissatisfying taste in Australia’s mouth as they are not exactly made in Australia as the brand name and label implies.

Melbourne company Ozdownunder’s logo pairs a koala with gum leaves and the Australian flag prominently on the front of the wrapper, but hiding below the plastic flap is the truth:  Product of India. The import of these biscuits has been banned at the request of the Australian Competition and Consumer Commission, according to The Daily Telegraph.

Independent Sen. Nick Xenophon is a campaigner for truth in labelling and complained to the ACCC after noticing the elusive origins of the product that Former Burnside Councillor Jim Jacobson brought to light. Jacobson purchased the imported biscuits before realising it was not an Australian-made product, though, from an Australian-owned company.

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

Read the latest issue of Business Review Australia

Last month, the Federal Government rejected review findings that suggested truth “in country labelling.” Xenophon is planning to introduce a private member’s Bill that will overhaul the laws.

"This case highlights the urgent need for better Country of Origin labelling laws," Xenophon said. "I welcome the ACCC's actions to stop the misleading labelling by Ozdownunder, but the ACCC should have prosecuted this company to send a strong message to others doing the same thing. Every time foreign goods are passed off as Australian products, it costs Australian jobs."

The use of Australian logos is allowed, according to the current consumer law; however, they must not ``convey or contain a false, misleading or deceptive representation."

A letter from the ACCC to Xenophon states Ozdownunder agrees to:

  • put prominent made in India material on existing stock
  • insist the manufacture reprint packaging before importation resumes.

"The ACCC shared your view that the logo used on the packaging of the cookies could mislead consumers into believing that the cookies are a product of Australia," according to the letter.

Share

Featured Articles

Top 10 best-performing Australian companies: mines to banks

Among Australia’s largest companies by market cap are the country’s Big Four banks, a tech startup that successfully scaled, and two firms with female CEOs

Top 10 richest Southeast Asia: how they made their fortunes

From Singapore’s paint tycoon to Malaysia’s sugar king, we round up the 10 richest people in Southeast Asia – and investigate how they made their billions

Will moonlighting ever become accepted practice in India?

While not a new phenomenon, moonlighting has become a hot button issue across India with IT majors cracking down on it. Will the practice ever be accepted?

New YouTube CEO Neal Mohan joins surge of Indian-origin CEOs

Leadership & Strategy

Ex Infosys President Ravi Kumar is the CEO Cognizant needs

Leadership & Strategy

How India is bucking the global dealmaking downturn

Corporate Finance