May 19, 2020

Yelp builds a community in Australia

Australia
Melbourne
Sydney
Sensis
Bizclik Editor
2 min
Yelp builds a community in Australia

This story originally appeared on Computerworld.com.au on 30 November 2011.

Community based local search website, Yelp, has launched in Australia, partnering with Sensis to have localised content in both Melbourne and Sydney.

Speaking to Computerworld Australia about the project, co-founder and CEO of Yelp, Jeremy Stoppelman, said the move into Australia has been anticipated for some time.

“We’ve wanted to come here for quite some time. The language is obviously the same and there is a cultural language that translates quite well,” he said.

“It took us time to find the right partner [in Australia], and ultimately that ended up being Sensis and that gave us the ability to be here in this market.”

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK: 

Read the November issue of Business Review Australia

The company, which started in 2004 and currently employs 900 people worldwide, has both an iPhone and Android mobile phone offering, with Stoppelman saying mobility is crucial to the company’s success.

“There is a concept that when you sign up you can connect to people that you know, follow different reviewers that you find interesting,” he said. “Mobile became critical in the business in 2008 when it became part of a lexicon.”

With 61 million unique visitors per month visiting the website worldwide, Stoppelman claims that the main competitor to Yelp is Google's location based technology, but by partnering with Sensis, the business will have an edge over the search engine giant.

“Our largest competition is from Google, and while we get a lot of traffic from Google, we have a lot of the best content on the Web when it comes to information on local businesses,” he said.

“The basic business information is provided by Sensis and in the future, once the website has had time to develop and there’s a community and an audience, advertising will be sold.”

Share article

Jul 18, 2021

Beyond Limits: Cognitive AI in APAC

BeyondLimits
Mitsui
AI
Energy
3 min
Artificial intelligence startup Beyond Limits and global investment company Mitsui have partnered up to bring AI to the energy industry

Courtesy of current estimates, it looks like Asia-Pacific AI will be worth US$136bn by 2025. Its governments and corporations invest more money than the rest of the world in AI tech, the data of its citizens is considered fair game, and its pilots are small-scale and, as a result, ruthlessly effective. This is why, according to Jeff Olson, Cognizant’s Associate Vice President for Projects, AI and Analytics, Digital Business and Technology, the APAC region ‘is right on the edge of an AI explosion’. 

 

Now, startup Beyond Limits is pushing the boundaries of what AI can do, mirroring humans in its ability to find solutions with even limited information. As of this July, it’s partnered up with Mitsui, a global trading and investment company, to expand its impact in APAC. 

How Does Beyond Limits Work? 

Most AI companies claim that they can help businesses make better decisions. But many need astoundingly large stores of data to feed their information-hungry algorithms. Beyond Limits, in contrast, takes a different tack. Perfect data, after all, is largely a pipe dream kept alive by PhD students. In reality, systems must often make decisions from small, incomplete sets of intel. 

 

But Beyond Limits’ AI is no black box. ‘When little to no data is available, Beyond Limits symbolic technologies rely on deductive, inductive, and abductive reasoning capabilities’, explained Clare Walker, Industry Analyst at Frost & Sullivan. While making these leaps in logic, however, the system also keeps track, ensuring that humans can review the AI’s ‘thought process’. 

Why Partner With Mitsui? 

Beyond Limits is built for specific applications such as energy, utilities, and healthcare—but lacks the extensive industry network of Mitsui. Partnering allows Beyond Limits to access a portfolio of firms specialising in minerals and metals, energy, infrastructure, and chemicals. ‘We’ve been working on this deal for several years’, said Mitsui’s Deputy General Manager Hiroki Tanabe. ‘Mitsui’s global portfolio and Beyond Limits’ AI technology will...deliver impact’. 

 

In the first test of that dramatic statement, Liquified Natural Gas (LNG) will soon deploy Beyond Limits’ new system. If everything goes according to plan, LNG will optimise how it extracts and refines energy, making money for both itself and investors—including Mitsui. This, in fact, is Mitsui’s strategy: go digital and don’t look back. 

 

Why Does This Matter? 

Forty-five percent of Asia-Pacific companies surveyed in Cognizant’s thought leadership ebook consider themselves AI leaders. Positivity bias, that oh-so-common tendency of humans to position themselves as above average as compared to others, strikes again. (Most small companies fail to launch successful AI projects on their own.) And partly, this is because firms fail to integrate AI with industry expertise. 

 

 ‘A large part of the focus on talent for AI today has been getting the people who are strong in mathematics, AI, and technologies’, said Olson. ‘But where you make your money out of AI projects is when you apply them to your business’. In short: APAC nations looking for ways to bridge the gap might follow Beyond Limits and Mitsui’s playbook—coupling startup AI with a corporate network.

 

Share article