Woolworths: powering next generation supply chains

By Georgia Wilson
Woolworths launches its Primary Connect supply chain platform, to accelerate the adoption of next generation supply chains...

In an announcement made by Woolworths, the company has launched its Primary Connect supply chain platform, to accelerate the adoption of next generation supply chains.

Rebranding its internal supply chain functions to ‘Primary Connect’, as part of the platform launch, Woolworths will begin to provide end-to-end services to not only its own retail businesses but an increasing number of partners. Driving this transition is the separation of Endeavour Group from Woolworth Group, making Primary Connect a full-service, supply chain service provider to BWS and Dan Murphy’s.

“Establishing the Primary Connect platform is a key step in our ambition to build Australia’s next generation supply chain. We run the largest and most distributed retail supply chain network in Australia. This size and scale provides us with a unique opportunity to deliver a lot of value to business partners both within our group and beyond,” commented Paul Graham, Primary Connect Managing Director, Woolworths.

“But it’s not enough to have a best-in-class network. To be successful in growing the platform, we need to deliver world-class customer service and build on our digital offering to deliver safer and smarter supply chain solutions for partners. We’ve never been better placed to do so.”

Currently Primary Connect serves over 1,000 external customers, working with over 70 trusted carrier partners to optimise its freight movements and improve utilisation in its end-to-end network. 

Houston’s Farm has been a customer of Primary Connect since 2017, its CEO, Richard Hopkins, commented: “Primary Connect is a premium supply chain service provider with a vision similar to our own. We’ve established a close working relationship with them over the years and are able to share and implement ideas to improve our offering for customers. Working with Primary Connect has made transport and logistics much simpler for us to manage, and allowed us to focus on what we do best - growing the best quality fresh produce for Australian families.”

For more information on business topics in Asia Pacific, Australia and New Zealand, please take a look at the latest edition of Business Chief APAC.

Follow Business Chief on LinkedIn and Twitter.

Share

Featured Articles

Create C-suite space for the Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 AI predictions for the enterprise in 2023 – Dataiku

With 2023 likely to be a huge year for AI, experts from AI platform provider Dataiku deliver their enterprise AI and ML trends for the year ahead

Welcome to the new breed of private members' clubs

The pandemic has given birth to a new breed of private members’ clubs where work and play merge, membership and spaces are curated, and community matters

Welcome to the New Age of the CISO

Leadership & Strategy

Making the UAE the world’s strongest digital fortress

Technology

World Mental Health Day – 10 apps to improve wellbeing

Leadership & Strategy