May 20, 2020

Wanda and Tencent join forces for omnichannel retail

Jack Ma
Dalian Wanda
Tencent Holdings
2 min
 Wanda and Tencent join forces for omnichannel retail

Dalian Wanda Group and Tencent Holdings Ltd will join forces to set up an internet technology firm, strengthening their position in retail.

Dalian Wanda, which Is the largest property developer in China, will own 51% of the venture and Tencent 42.48%, with the remaining 6.52% going to Gaopeng, a joint venture between Groupon and Tencent.

The project combines technology and brick-and-mortar retail and it is hoped that developing an omnichannel offering will help the businesses compete in New Retail, a space in which Alibaba is currently the world leader.   

See also:

Tencent sees 61% profit growth thanks to gaming and advertising

Alibaba to invest $717mn in rural e-commerce platform

Read the latest issue of Business Chief Asia!

The president of the new JV firm will be Qi Jie, president of Dalian Wanda Commercial Group Management, and both Tencent and Gaopeng can also each appoint a CEO.

Wanda is to contribute part of its business into the new venture. The subsidiary provides software infrastructure for retailers, including wifi and online shopping platforms.

Wanda said in a statement: “The cooperation aims to integrate these three firms’ resources. It will help the digital upgrade of Wanda’s shopping centres to develop smart stores to better connect shopping centres, shop owners and customers. We all hope to explore the huge customer market in the new retail era.”

Currently, Dalian Wanda operates around 235 shopping plazas across China.


Share article