Top-Level Domains: A World Outside of Dot-Com

By Bizclik Editor

Dot-com is so 2012. Next year, we may begin to see domain suffixes such as dot-app, dot-book, dot-amazon and even dot-pizza.

ICANN, Internet Corporation for Assigned Names and Numbers, is the US-based entity that controls which new domains may be added to the web – and applications for alternative domain names are rolling in rapidly.

According to a press conference hosted by ICANN, there are 1,930 applications for 1,700 new “top-level domains,” or TLDs. Change certainly doesn’t come cheap though: each application requires a nonrefundable $185,000 fee.

A few of the big names applying for TLDs include:

·         Amazon, who filed 76 applications for terms such as dot-movie, dot-store, dot-shop, dot-author and dot-read;

·         Google, whose 100+ applications include domains such as dot-ads, dot-android, dot-chrome, dot-cloud and dot-blog

·         Apple, who wants one key domain: dot-apple

With this “domain expansion” and the fact that only one company may control each TLD, the value of a web address suffix has suddenly skyrocketed.

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

Click here to read the latest issue of  Business Review Australia

There are critics of the idea, naturally, but ICANN CEO Rod Beckstrom can guarantee one thing: the internet is about to change forever.

“Through its history the internet has renewed itself through new ideas; we're on the cusp of new ideas and innovation which will give rise to new jobs and ways to link communities and share information,” said Mr Beckstrom at the company’s London press conference.

The entire set of applications is expected to be processed over the next 18 months.

Share

Featured Articles

Hybrid live event shaping the future of Sustainability & ESG

Sustainability LIVE London returns for a two-day, multi-track conference programme featuring inspirational ESG speakers, debates and discussions

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

Human Capital

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga

Technology