Top-Level Domains: A World Outside of Dot-Com

By Bizclik Editor

Dot-com is so 2012. Next year, we may begin to see domain suffixes such as dot-app, dot-book, dot-amazon and even dot-pizza.

ICANN, Internet Corporation for Assigned Names and Numbers, is the US-based entity that controls which new domains may be added to the web – and applications for alternative domain names are rolling in rapidly.

According to a press conference hosted by ICANN, there are 1,930 applications for 1,700 new “top-level domains,” or TLDs. Change certainly doesn’t come cheap though: each application requires a nonrefundable $185,000 fee.

A few of the big names applying for TLDs include:

·         Amazon, who filed 76 applications for terms such as dot-movie, dot-store, dot-shop, dot-author and dot-read;

·         Google, whose 100+ applications include domains such as dot-ads, dot-android, dot-chrome, dot-cloud and dot-blog

·         Apple, who wants one key domain: dot-apple

With this “domain expansion” and the fact that only one company may control each TLD, the value of a web address suffix has suddenly skyrocketed.


Click here to read the latest issue of  Business Review Australia

There are critics of the idea, naturally, but ICANN CEO Rod Beckstrom can guarantee one thing: the internet is about to change forever.

“Through its history the internet has renewed itself through new ideas; we're on the cusp of new ideas and innovation which will give rise to new jobs and ways to link communities and share information,” said Mr Beckstrom at the company’s London press conference.

The entire set of applications is expected to be processed over the next 18 months.


Featured Articles

Create C-suite space for the Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 AI predictions for the enterprise in 2023 – Dataiku

With 2023 likely to be a huge year for AI, experts from AI platform provider Dataiku deliver their enterprise AI and ML trends for the year ahead

Welcome to the new breed of private members' clubs

The pandemic has given birth to a new breed of private members’ clubs where work and play merge, membership and spaces are curated, and community matters

Welcome to the New Age of the CISO

Leadership & Strategy

Making the UAE the world’s strongest digital fortress


World Mental Health Day – 10 apps to improve wellbeing

Leadership & Strategy