Spotify is Heading to Australia

By Bizclik Editor

Music lovers, start your engines.

The Sydney Morning Herald’s gadget guru reported yesterday that Spotify, the subscription music service that has taken music streaming to new heights, is coming to Australia.

Originally founded in 2008 in Sweden, the service, which allows users to access a range of artists and albums and build personal playlists on their computer or mobile, has spread across Europe, the UK and the US. Australia, the world’s seventh largest market for recorded music, seems a logical next step for the music giant’s continued expansion.

The interest in online music certainly there: according to a 2011 study commissioned by the Australian Content Industry Group, a quarter of the national population download online content illegally.

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

Read the latest issue of Business Review Australia

“When Spotify was launched our biggest goal was to combat piracy by being easier than stealing music. We want to re-engage people with legal music again,” Spotify’s communications manager Jim Butcher told the SMH.

While the basic Spotify streaming service is free, ad-free and mobile use services incur a monthly charge. However, the free service is what generally hooks fans in the first place, so Butcher and his Spotify team are currently in talks with Australian record labels.

“We’re working hard to make our music library as broad as possible. Meanwhile the rights holders are beginning to realise it doesn’t make sense to have territory by territory services,” Butcher said. “People can find the music they want on The Pirate Bay, so why not let them find it on legit services such as Spotify where the industry is getting paid?”

There is currently no set launch date for Spotify in Australia.

UPDATE 22/5/12: Slash Gear has reported that Spotify has launched in Australia and New Zealand.

Share

Featured Articles

Exec interview: Brook Sims, COO, MAC Diversity Recruiters

Passionate about helping others find their voice, diversity leader and COO Brook Sims talks powerful leadership, diverse teams and being a change agent

Best new books that will make you a better leader

From inspiring CEO memoirs to strategic guides, these new books dish up plenty of principles, strategies, and anecdotes to help you become a better boss

5 Mins With: Jeff Li, founder and CEO of Shoplazza

Named in Fortune China’s 40 under 40 for 2022, former Baidu head Jeff Li is the entrepreneurial founder and CEO of ecommerce platform Shoplazza

Workplace special – the changing nature of the office

Leadership & Strategy

Meet Shanique Bonelli-Moore, DEI leader at Clorox

Sustainability

Forterro CEO Dean Forbes – inspirational leadership

Leadership & Strategy