Salesforce.com Launches Social Communities Pilot

By Bizclik Editor

In May, we reported on Salesforce.com’s acquisition of social media ad broker Buddy Media in an effort to expand its social presence. It’s a move that’s been repeated by countless other big names: Google (Google+), Oracle (Vitrue) and Microsoft (Yammer).

With the launch of the pilot version of Salesforce Communities on 14 August, the cloud computing leader is looking to grab a piece of the social pie while it’s still piping hot.

"Today, more than ever, companies need to put customers at the heart of their business," said Doug Bewsher, senior vice president of social-business networking site Salesforce Chatter, to Businessweek. "With Salesforce Communities, enterprises will be able to break the boundaries of their companies, connecting them much closer to their customers and partners."

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

Click here to read the latest issue of Business Review Australia

Combining many of Facebook’s notable features – profiles, groups and news feeds, for example – Salesforce Communities hopes to provide enterprises with a platform that will foster community building within their customer and partner networks.

Following a major shift to mobile, “now we believe we’re in the midst of another transformation which is the shift to social,” said David king, a senior director at Salesforce.com, in an interview with Computerworld Australia.

“Companies today no longer operate in a vacuum; [they] have to become social enterprises. Social is one of the most powerful forces on the planet right now. We’re seen it lead in the consumer world with Facebook and Twitter, but now businesses must embrace it as well.”

Salesforce Communities is scheduled to become available for general use by mid-2013.

Share

Featured Articles

Hybrid live event shaping the future of Sustainability & ESG

Sustainability LIVE London returns for a two-day, multi-track conference programme featuring inspirational ESG speakers, debates and discussions

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

Human Capital

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga

Technology