Qantas Drops BlackBerry in Favour of iPhone

By Bizclik Editor

When it comes to smartphone technology, Qantas has become the next big follower of consumer preference: they are ditching the one-beloved BlackBerry for the increasingly more popular iPhone.

The action comes as a result of an airline employee survey where the clear first choice for more workers was Apple’s iPhone.

Therefore, Qantas will replace 1,300 company-issued BlackBerrys with iPhones, saving the airline AU$1.4 million in mobile data expenses, according to Reuters.

Click here to read the July issue of Business Review Australia

"The iPhone offers a user-friendly interface and simple access to emails, contacts and calendars, as well as meeting all Qantas' security requirements," a Qantas spokesman told Fairfax Media.

Under the “Bring Your Own Device” (BYOD) policy, employees’ Google-powered Android devices will also be supported by Qantas.

Research in Motion (RIM), BlackBerry’s producer, has had a rough year: their stocks have plummeted more than 70 per cent in the past year; RIM Australia’s managing director, Ray Gillenwater, stepped down after a mere three months in the position; and key clients such as Dell and IBM have also departed.

Regardless, the Canadian telecommunications company is adamant about remaining loyal to Australian businesses.

"No one has a better track record of securely managing mobile devices in the workplace than RIM," said a spokeswoman for RIM Australia to Fairfax Media. "Our infrastructure is trusted by some of the most security conscious organisations in the world – including the Australian government."

Fairfax Media also pointed out that several major Australian banks and government departments continue to rely on RIM mobile technology. 

Share

Featured Articles

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

From office shut-downs and extra days off, to shorter weeks and work-from-anywhere policies, flexibility is the work perk must-have for summer – and beyond

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga

Technology

People Moves: Pine Labs, Deutsche Bank, McKinsey, Fortinet

Leadership & Strategy