Qantas Drops BlackBerry in Favour of iPhone

By Bizclik Editor

When it comes to smartphone technology, Qantas has become the next big follower of consumer preference: they are ditching the one-beloved BlackBerry for the increasingly more popular iPhone.

The action comes as a result of an airline employee survey where the clear first choice for more workers was Apple’s iPhone.

Therefore, Qantas will replace 1,300 company-issued BlackBerrys with iPhones, saving the airline AU$1.4 million in mobile data expenses, according to Reuters.

Click here to read the July issue of Business Review Australia

"The iPhone offers a user-friendly interface and simple access to emails, contacts and calendars, as well as meeting all Qantas' security requirements," a Qantas spokesman told Fairfax Media.

Under the “Bring Your Own Device” (BYOD) policy, employees’ Google-powered Android devices will also be supported by Qantas.

Research in Motion (RIM), BlackBerry’s producer, has had a rough year: their stocks have plummeted more than 70 per cent in the past year; RIM Australia’s managing director, Ray Gillenwater, stepped down after a mere three months in the position; and key clients such as Dell and IBM have also departed.

Regardless, the Canadian telecommunications company is adamant about remaining loyal to Australian businesses.

"No one has a better track record of securely managing mobile devices in the workplace than RIM," said a spokeswoman for RIM Australia to Fairfax Media. "Our infrastructure is trusted by some of the most security conscious organisations in the world – including the Australian government."

Fairfax Media also pointed out that several major Australian banks and government departments continue to rely on RIM mobile technology. 


Featured Articles

How India is bucking the global dealmaking downturn

M&A deal volume and value reach record highs in India in 2022, despite slower dealmaking globally – as scope activity and acquisitions in renewables surge

Create C-suite space for the Chief Transformation Officer

Responsible for driving growth and change, the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

12 AI predictions for the enterprise in 2023 – Dataiku

With 2023 likely to be a huge year for AI, experts from AI platform provider Dataiku deliver their enterprise AI and ML trends for the year ahead

Welcome to the new breed of private members' clubs

Leadership & Strategy

Welcome to the New Age of the CISO

Leadership & Strategy

Making the UAE the world’s strongest digital fortress