Netflix becomes Australia's Second Most Popular Paid Media Platform

By We Photo Booth You

Although Netflix has yet to launch an official Australian arm of the business, the company has become the country’s second most popular paid media platform. Pocketbook, an Australian personal finance management software company, conducted the study.

The findings come as a bit of a surprise, as Netflix has been geo-blocking local users in Australia from their service. That could all come to an end however, as there have been rumours that the popular US-based digital media service will be launched in Australia in the near future.

The study shows that Netflix already has a 27 percent hold on the market for media subscriptions and rentals (among those surveyed).  Over 21,000 consumers were surveyed, though it did not take into account purchases from iTunes, Google Play, Spotify, Pandora or Xbox.  Netflix had a 9.88 percent part of the market at the beginning of 2013, so the company has actively tripled their customer base in the country.

And their subscription base continues to grow. Foxtel, Australia’s dominant paid player has not lost any business to Netflix. Traditional rental business and the local Quickflix however, have been hit by Netflix’s popularity.

Amazon Prime, another media subscription platform that also actively blocks Australian consumers, is also quietly gaining traction in the local market. Pocketbook’s research has shown the service has been growing since September of last year.

Another interesting bit of information provided by the study shows that subscribers to Netflix tended to stick with the service for a longer amount of time (110 days) than they did with Foxtel (under 80 days).


Information sourced from ZDNet


Featured Articles

Top 10 female executives leading Japan's charge for change

As Japan pledges a 30% target for women executives at big firms by 2030, we spotlight 10 female corporate leaders blazing a trail in the country

Top 10 most valuable unicorns in China – phones to drones

Home to the world’s most valuable unicorn, not to mention the fastest growing, China may be trailing the US on numbers, but it is catching up – and fast

Top 10 fastest-growing energy companies in the APAC region

Business Chief takes a look at the top 10 fastest-growing energy companies in the APAC region, according to rankings from S&P Global Commodity Insights

Top 10 Chief Financial Officers in India

Corporate Finance

Top 10 largest companies Malaysia and the CEOs who helm them

Leadership & Strategy

5 high-profile CEO moves across Asia-Pacific this month

Leadership & Strategy