iPad's 4G Debut a Subdued Affair in Australia

By Bizclik Editor

Australia’s time difference worked in Aussie Apple fans’ favour this morning as a crowd – smaller than usual for an Apple launch – got their hands on the new iPad 4G . The updated device will go on sale at 10 a.m. tomorrow in the US, Canada, Singapore, the UK and Europe, where long lines have already begun to form, according to IT News.

Perhaps the smaller turnout is because one of the iPad’s most hyped-about features, the speedy 4G connectivity, isn’t even compatible with Australian 4G network carrier Telstra. According to reports released by The Australian, incorrectly marketing this product feature may be a breach of consumer law, but data storage administrator Cameron Ing doesn’t see this as a deal breaker for many consumers.

SEE RELATED STORIES FROM THE WDM CONTENT NETWORK:

“The (lack of 4G access) is not a game-breaker. They've upgraded the 3G technology, which I've tried and it's pretty snappy,” Ing told IT News.

The third generation iPad didn’t receive an overhaul of new features to differentiate it too significantly from its predecessors, but the super-HD ‘retina display’ screen (264 pixels per inch, or ppi) and improved camera make it a high commodity item for diehard Apple fans.

“When Tim Cook announced it, it sounded like such a magical tool. I just got hyped into it,” David Tarasenko told IT News.

Deal-savvy Australians had a chance to save a little cash on their iPad purchase if they queued up for the midnight opening of Big W in Sydney or Melbourne: they’re selling the 16GB wi-fi version of the new iPad for $498. Target is selling the same model for a dollar more, providing consumers with a considerable savings off Apple’s price of $539. 

Share

Featured Articles

Nirvik Singh, COO Grey Group on adding colour to campaigns

Nirvik Singh, Global COO and President International of Grey Group, cultivating culture and utilising AI to enhance rather than replace human creativity

How Longi became the world’s leading solar tech manufacturer

On a mission to accelerate the adoption of sustainable energy solutions, US$30 billion Chinese tech firm Longi is not just selling solar – but using it

How Samsung’s US$5billion sustainability plan is working out

Armed with an ambitious billion-dollar strategy, Samsung is on track to achieve net zero carbon emissions company-wide by 2050 – but challenges persist

UOB: making strides in sustainability across Southeast Asia

Sustainability

Huawei smartwatch goes for gold with Ultimate Edition

Lifestyle

How IKEA India plans to double business, triple headcount

Corporate Finance