May 19, 2020

IDC: Salesforce will add $38bn to Australian economy by 2022

Salesforce Australia
International Data Corporation
Amazon Web Services
Cloud Computing
Addie Thomes
2 min
IDC: Salesforce will add $38bn to Australian economy by 2022

Customer Relationship Management (CRM) software giant Salesforce could contribute around AU$38bn to Australia’s economy by 2022 through its network of clients and partners.

The International Data Corporation (IDC) says that this will also amount to nearly 80,000 direct and indirect jobs, with every dollar made by Salesforce by 2022 adding $6.88 to the wider economy. Last year the company turned over $11.55bn.

Worldwide, Salesforce and its ecosystem are expected to enable the creation of 3.3mn jobs within the Salesforce customer base from the use of cloud computing between the end of 2016 and the end of 2022.

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Although the research underlines the return on investment potential of cloud services, spending on public cloud is forecast to be around 13% of overall IT spend.

However, Australia, especially Sydney, has seen numerous companies construct and open up data centres over recent months. This includes the arrival of Amazon Web Services (AWS), from which Salesforce is now hosted in Australia.

Earlier in October, Telco heavyweight Telstra and icare became the first Salesforce customers in Australia to access its platform via AWS in Sydney. Salesforce signed a four-year contract with AWS in an agreement that is worth around $520mn.

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May 11, 2021

EDGEMATRIX and NTT DOCOMO deliver AI at the edge

Harry Menear
3 min
NTT DOCOMO and EDGEMATRIX are collaborating to expand the EDGEMATRIX ecosystem in Japan and overseas.
NTT DOCOMO and EDGEMATRIX are collaborating to expand the EDGEMATRIX ecosystem in Japan and overseas...

Leading Japanese telecommunications firm NTT DOCOMO, together with startup EDGEMATRIX, is harnessing the power of 5G to support artificial intelligence-enabled video, real-time analytics and, ultimately, the next step in the evolution of the modern smart city. 

Founded under the roof of Silicon Valley tech firm Cloudian, EDGEMATRIX has grown into a cutting edge startup based in Japan. NTT DOCOMO has been a shareholder in the company since 2019, having spent the past two years jointly developing and commercialising EDGEMATRIX's revolutionary edge-AI platform using high-speed, high-capacity, low-latency 5G technology. NTT DOCOMO, together with EDGEMATRIX, launched a world-first edge AI platform for intelligent video analytics, enabling high resolution, high security, and real-time video using AI. 

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Courtesy of EDGEMATRIX

The platform simplifies, manages and oversees the implementation and integration of AI at the edge, which captures, analyses and stores video close to where it is captured in industrial and retail settings, "on location at factories, buildings and other outdoor and indoor locations." The solution is also used in social infrastructure such as roads, railroads, and long-term care facilities for safety monitoring and anomaly detection.

Using Edge AI Box, a compact indoor and outdoor device equipped with a GPU for deep learning-based AI and a communication module (WiFi/LTE/5G) together with various interfaces such as camera connection, it becomes possible to process video streaming from surveillance cameras on-site (at the edge) and in real-time. EDGEMATRIX's Edge AI Boxes can be installed across a site and then monitored using the company's platform. The platform maps the locations of multiple Edge AI Box devices installed on site, monitors their operational status and enables the devices to be controlled remotely. 

EDGEMATRIX's customers can use the platform to pruchase additional AI applications from a rapidly-expanding ecosystem which allow them to implement the right solution for the right situation. This simplifies the implementation and upgrade of edge AI for processing and storing video data captured with video cameras at customer premises either outdoor or indoor. Using "Edge View" feature, it is also possible to simultaneously display on the browser a large number of AI-processed real-time videos from the field.

Partnerships like this are key to NTT DOCOMO’s efforts to integrate 5G technologies into the modern enterprise. 

Zaif Siddiqi, Executive Director and Global Head of NTT DOCOMO’s 5G & IoT Business Department, comments: “When you're approaching digital transformation, there's more to it than just leveraging cutting edge technologies into new customer experiences.” Unless the needs of the customer, and the underlying market forces at play, can be truly understood, “5G doesn’t mean anything,” he explains, adding that in order to find the right contexts for deployment, “Selection of the right partners is extremely important to delivering on the potential value of 5G.”  

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