Be Seen Without Meeting
In the modern business world, printing your CV on coloured paper or spritzing it with a sweet fragrance probably won’t make your work experience jump off the page and help you land that job interview.
This was the problem confronting Matthew Hughes who, at 24, had a CV lacking in sparkle but a personality that could win over just about any interviewer.
“My experience wasn’t jumping on paper,” said Hughes, now 28. “I knew that if I just got in front of people that they would see my drive and my passion to do the job.”
While YouTube features thousands of digital resumes and how-to videos, Hughes and his business partner, Patrick Flaherty, realised there wasn’t an easy-to-use platform that helped streamline the process. At the time, the pair was running a home grown recruitment agency in Sydney and finding it difficult to keep up with the number of candidates applying for available positions.
“We couldn’t meet with as many people as we wanted to in the city,” said Hughes. “What it came down to was, do we really need to meet them? Is it really necessary? Eighty per cent of the time, you’d be meeting people [you should have pre-screened] over the phone.”
To keep this time-consuming occurrence from happening repeatedly, and to help ease the job application and interview process, in 2011, Hughes and Flaherty launched the innovative online video platform known as infullview.
Using a profile created on the infullview website, an individualcan upload videos shot with their webcam that feature them discussing their qualifications and experience, or answering specific interview questions relevant to their desired industry. Links to their resume, social media accounts, portfolios and other relevant documents may also be uploaded to their profile to help strengthen their candidateship.
“Our profiles provide hiring managers with a full review of a job applicant’s skills including the applicant’s appearance and communication style, which a CV simply can’t convey,” said infullview’s cofounder Patrick Flaherty. “This allows for a ‘right first time’ review process for businesses, while allowing the individual to truly standout by showing their personality on video.”
On the corporate end, a business may create a profile that lists any vacant positions, interview questions they would like people to answer in their videos, and background information about the company.
Digitising the interview process is not a new concept: plenty of companies around Australia are utilising platforms such as Skype and Hirevue to interview candidates from other cities, states and even countries. Where infullview fills in the gap is in the beginning of the whole process by giving job candidates a free tool to help make it to the next step, as well as equipping interviewers with a better-rounded look at their prospective candidates.
“We’re revolutionising how individuals apply for a job in the very beginning of the process,” said Hughes. “Currently, our competitors have given businesses a platform to use once they’ve sorted through CVs and selected candidates. We’re giving businesses and individuals the ability to use video during the application process.”
It’s an idea that certainly would have come in handy for Hughes back when he felt that his CV failed to really show his personality and determination.
“Looking back, video would have been an awesome way to show it,” he said.
Beyond Limits: Cognitive AI in APAC
Courtesy of current estimates, it looks like Asia-Pacific AI will be worth US$136bn by 2025. Its governments and corporations invest more money than the rest of the world in AI tech, the data of its citizens is considered fair game, and its pilots are small-scale and, as a result, ruthlessly effective. This is why, according to Jeff Olson, Cognizant’s Associate Vice President for Projects, AI and Analytics, Digital Business and Technology, the APAC region ‘is right on the edge of an AI explosion’.
Now, startup Beyond Limits is pushing the boundaries of what AI can do, mirroring humans in its ability to find solutions with even limited information. As of this July, it’s partnered up with Mitsui, a global trading and investment company, to expand its impact in APAC.
How Does Beyond Limits Work?
Most AI companies claim that they can help businesses make better decisions. But many need astoundingly large stores of data to feed their information-hungry algorithms. Beyond Limits, in contrast, takes a different tack. Perfect data, after all, is largely a pipe dream kept alive by PhD students. In reality, systems must often make decisions from small, incomplete sets of intel.
But Beyond Limits’ AI is no black box. ‘When little to no data is available, Beyond Limits symbolic technologies rely on deductive, inductive, and abductive reasoning capabilities’, explained Clare Walker, Industry Analyst at Frost & Sullivan. While making these leaps in logic, however, the system also keeps track, ensuring that humans can review the AI’s ‘thought process’.
Why Partner With Mitsui?
Beyond Limits is built for specific applications such as energy, utilities, and healthcare—but lacks the extensive industry network of Mitsui. Partnering allows Beyond Limits to access a portfolio of firms specialising in minerals and metals, energy, infrastructure, and chemicals. ‘We’ve been working on this deal for several years’, said Mitsui’s Deputy General Manager Hiroki Tanabe. ‘Mitsui’s global portfolio and Beyond Limits’ AI technology will...deliver impact’.
In the first test of that dramatic statement, Liquified Natural Gas (LNG) will soon deploy Beyond Limits’ new system. If everything goes according to plan, LNG will optimise how it extracts and refines energy, making money for both itself and investors—including Mitsui. This, in fact, is Mitsui’s strategy: go digital and don’t look back.
Why Does This Matter?
Forty-five percent of Asia-Pacific companies surveyed in Cognizant’s thought leadership ebook consider themselves AI leaders. Positivity bias, that oh-so-common tendency of humans to position themselves as above average as compared to others, strikes again. (Most small companies fail to launch successful AI projects on their own.) And partly, this is because firms fail to integrate AI with industry expertise.
‘A large part of the focus on talent for AI today has been getting the people who are strong in mathematics, AI, and technologies’, said Olson. ‘But where you make your money out of AI projects is when you apply them to your business’. In short: APAC nations looking for ways to bridge the gap might follow Beyond Limits and Mitsui’s playbook—coupling startup AI with a corporate network.