Baidu to feature more Netflix shows on iQiyi platform

Baidu is planning to introduce more Netflix programming to its online video platform, iQiyi.

Baidu’s president Zhang Yaqin announced the move and promised more “exciting” agreements to come, according to Yicai.com.

Currently iQiyi has over 400mn registered users, making it a lucrative chance for Netflix to offer its services to a Chinese customer base – currently no mean feat for foreign tech companies, with Facebook still determined to make it in China with its main platform banned.

See also:

China’s National AI team to include Baidu

January issue of Business Chief: Asia available here!

Baidu announces self-driving bus plans

Baidu currently, much like US equivalent Google, makes a lot of its profits from advertising. However this is more challenging in China, according to CNBC, due to stricter regulations which came in in 2016.

Now, it’s more important than ever for tech companies to be producing their own quality content as Netflix, Apple and Amazon are doing, and Baidu has also tried to diversity its offering to include AI, driverless cars and video streaming.

Netflix spends about $7.5bn on producing its own programs every year.

Baidu appears to be going strong after concerns of a dip, as founder Robin Li mentioned this week their investment in AI has been paying off.

Share

Featured Articles

Top 10 female executives leading Japan's charge for change

As Japan pledges a 30% target for women executives at big firms by 2030, we spotlight 10 female corporate leaders blazing a trail in the country

Top 10 most valuable unicorns in China – phones to drones

Home to the world’s most valuable unicorn, not to mention the fastest growing, China may be trailing the US on numbers, but it is catching up – and fast

Top 10 fastest-growing energy companies in the APAC region

Business Chief takes a look at the top 10 fastest-growing energy companies in the APAC region, according to rankings from S&P Global Commodity Insights

Top 10 Chief Financial Officers in India

Corporate Finance

Top 10 largest companies Malaysia and the CEOs who helm them

Leadership & Strategy

5 high-profile CEO moves across Asia-Pacific this month

Leadership & Strategy