Alibaba to stream Disney content on Youku platform

It was announced this week that Alibaba has signed a deal with Disney to stream the US company’s films and TV shows in China, on its Youku platform.

Youku is currently used in around 30mn households and as such will provide a huge platform for Disney in the Chinese market.

Disney classics such as Beauty and the Beast will be available as Alibaba states it hopes to provide “family entertainment” on its platform.

See also:

Walt Disney International’s operations in Asia to take new approach

Asia edition of Business Chief – February issue out now!

City Focus: Singapore

This is not the first time Disney has partnered with Alibaba, but their previous partnership “DisneyLife” shut down quickly after it began in 2016 during a period of tighter media regulation in the country. Other companies such as Apple also saw their media taken offline.

China remains a challenge for many western tech companies, with Facebook’s efforts to crack the market having been widely publicised late last year.

Popular US streaming platform Netflix, which could rival Disney in terms of content, won’t be an issue in China since it stopped attempting to break the market in 2016 due to tight regulations. However, it has managed to sell certain content, such as the popular series Stranger Things, to Baidu’s iQIYI.

It would appear that Disney’s method of partnering with a popular existing business is the way forward in China when companies to other companies’ attempts to go it alone.

The value of the deal has not been disclosed.

Share

Featured Articles

People Moves: Pine Labs, Deutsche Bank, McKinsey, Fortinet

Pine Labs names former Amazon exec as chief people officer, Fortinet hires government affairs leader for APAC, McKinsey India poaches Accenture HR exec

Dialight envisions a world of industrial safety with LEDs

Reliance on inefficient lighting technologies are not only harmful to the environment, but also increase injury risk and cost

Top 10: Must-see speakers at TECH LIVE LONDON 2022 event

Technology leaders from IBM, Oracle, Vodafone, JP Morgan, Accenture and the US Space Force are among the 80-plus speakers at upcoming TECH LIVE LONDON

Vodafone Business cyber leader Kawalec speaks at Cyber LIVE

Leadership & Strategy

Twitter timeline – how Musk pulled off a hostile takeover

Leadership & Strategy

Top 10 Asia restaurants, from Tokyo’s Den to Bangkok’s Sorn

Leadership & Strategy