Yili retains top spot in Asian dairy, announces investment plans for Southeast Asia
Leading Chinese dairy company Yili Group has retained its market-leading position in Asia, according to Brand Finance’s Annual Report on the World’s Most Valuable Food and Soft Drink Brands.
The report marked Yili as the third most valuable food brand in the world and, for the second year running, the second most valuable global dairy brand.
"It is an honor to receive such high recognition from Brand Finance," says Yipeng Zhang, Vice President of Yili Group, in the firm’s 18 July press release.
"Our success is not only due to the 'Smart Dairy' strategy, which helped boost Yili's brand value, but also the co-construction of the 'Global Health Ecosystem' with our international partners, which has enabled us to deliver stable growth."
On 19 July, the company announced its plans to accelerate its business in the Southeast Asian market with significant investment and a desire to bring more quality dairy products to the region’s customers.
In its statement on the matter, Yili said it aims to contribute to the development of Southeast Asia’s entire industrial chain across the dairy industry, generate employment opportunities and support economic growth.
"Southeast Asia, the region with the fastest economic growth rate in the world, has almost unlimited potential; particularly in the development of the dairy industry", said Zhang.
"In the future, Yili will diversify investment in Southeast Asian countries, bringing health products and concepts, and will also share new opportunities with local partners."
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.