Wyndham Vacation Resorts' procurement strategy
Malcolm Parker, Director of Procurement at Wyndham Vacation Resorts Asia Pacific, is always focused on the bigger picture, but he also knows only too well just how important the finer details can be.
Starting his career in hospitality as “the person who checked and stocked the hotel mini bars,” Parker says the polished outcome that guests experience when staying at Wyndham resorts is only possible due to the efforts of hundreds of people collaborating behind the scenes.
“I have seven people on my team, but overall we’ve got close to 550 people in the Queensland office supporting the hotel group and the vacation ownership business,” Parker says.
“The company has grown really very quickly; 12 years ago, we had half a floor. Within a few years we had employees spread across five different buildings. Then five years ago we had to move into our current building, and our growth has continued ever since.”
Parker’s group, which procures and purchases all operating goods and services, capital purchases, furniture, fixtures and equipment, has been particularly busy recently, developing their new ‘Procure to Pay’ solution.
It aims to automate every step of the process, from raising a purchase order and receiving an invoice to approving payment, with an electronic process that promotes full end-to-end visibility, thereby simplifying the complexities of procurement.
“Traditionally the system has been very paper-based; we’ve had to raise a purchase order, get it approved and then authorise payment, which is a process that can take up to three or four weeks,” Parker explains.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.