May 20, 2020

Will there ever be a crypto-dollar?

Ed Ludbrook, Dacxi
3 min
Will there ever be a crypto-dollar?

In the past weeks, a buzz in the global financial markets has been the announcements by central bankers over Central Bank Digital Currency (CBDC). The International Bank of Settlement’s recent survey of 68 central banks reported that 80% were researching or piloting CBDC projects.

When central bankers talk of CBDC, they are really talking about a crypto-currency. A government created and controlled crypto version of their national currency based on a blockchain controlled by them. A crypto-dollar. The irony of all this is that just a couple of years ago, they ridiculed the concept. 

The driver of these announcements are the perceived threats of Facebook-led corporate crypto called Libra and, more importantly, the Q1 launch of the new Chinese CBDC. Unlike most CBDC, Libra and the crypto-yuan are designed to become new international reserve currencies to facilitate remittances and global trade to compete with the US dollar.  

Locally, the Reserve Bank of Australia has recently announced their new Innovation Lab to study the issue of a CBDC. Insiders say that the New Zealand central bank is also involved with this project. 

As part of their announcement, the RBA wanted to be clear that their CBDC may never be offered to the public and will simply be used to make inter-bank payments instant. They also report about the potential risks to the current banking system should this new currency become dominant.


No public use! Huh? Why wouldn’t they want the public to gain the full benefits of crypto-based currency when it’s a much better form of digital money?

The answer is simply that, like most disruptive digital technology, it makes the system more efficient by bypassing the middlemen which in this case are the main banks who control money distribution and settlement.

This old system is a monopoly for those banks so naturally the RBA does not want to change a system that works for them and their big banks friends. Especially when they have no political pressure to change and the public have no influence. 

Like most organisations controlling a system being disrupted by technology, central banks will find their market changing faster than they want and their lack of control will freak them out. This is a horse that has already bolted. A crypto-dollar with a new monetary system is evitable in halve the time people imagine. Delays simply means that the public will switch to an alternative currency. The only winner will be the public and those banks and politicians supporting the change. . 

 Ed Ludbrook is a Duntroon-trained multi-million selling futurist whose company Dacxi is helping the public buy crypto in the safest simplest way.

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Jul 24, 2021

Amobee Appoints Nick Brien As CEO

Elise Leise
2 min
Nick Brien, a CEO with a proven advertising track record, will help Amobee achieve digital growth

In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools. 

Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’. 

How Did Brien Get Here? 

Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers. 

‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’. 

What Does This Mean for Amobee? 

Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success. 

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