WikiLeaks Publishing 2.4 Million Syrian Emails
Emails from Syrian politicians dating back to 2006 are being published by Julian Assange’s whistleblower website WikiLeaks, publicising the inner workings of the 16-month conflict ravaging Syria.
"Just now ... WikiLeaks began publishing the Syria files, more than two million emails from Syrian political figures, ministries and associated companies dating from August 2006 to March 2012," said WikiLeaks spokeswoman Sarah Harrison to the Associated Press earlier today.
According to Ms Harrison, today’s email dump may not be the only major information leak – and it won’t be just Syria who feels its weight.
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"The material is embarrassing to Syria, but it is also embarrassing to Syria's external opponents," Ms Harrison quoted Mr Assange in the AP.
"It helps us not merely to criticise one group or another but to understand their interests, actions and thoughts. It is only through [our] understanding this conflict that we can hope to resolve it."
WikiLeaks’ website said the files "reveal how the West and Western companies say one thing and do another" and show Syrian President Bashar Assad’s wife, Asma, shopping for luxury items as the nation battled on through a civil war that has claimed the lives of well over 14,000 people.
The WikiLeaks team is, according to Ms Harrison, “statistically confident” in the validity of the material.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.