Brisbane to Host G20 Summit in 2014
Australia’s River City is set to host the G20 Leaders’ Summit, a conference that will be attended by more than 7000 delegates from the 27 nations comprising the European Union and 19 other countries gathering to consult on international finance and economic policy.
Though the state of Queensland said quite clearly that they cannot foot the bill – estimated to reach $370 million over four years when extra security is factored in – the Australian Government has stepped in to handle most of the costs associated with the November conference.
"The benefits to Brisbane of hosting this forum will extend across the hospitality, transport and tourism sectors, as well as many other service providers, delivering a major boost to countless Brisbane businesses over the five days of the summit," Deputy Prime Minister Wayne Swan told the Herald Sun.
"The G20 will put Brisbane at the centre of world events for those five days, and will showcase our thriving River City and Australia at its best."
According to the Sun, Brisbane was selected as the host city due to the size of its convention centre and the cooperation of the Brisbane Airport.
Queensland has reportedly never hosted an event on this large a scale, and the security required to host some of the world’s most powerful leaders will surpass that needed for even the 2000 Sydney Olympics.
However, the prestige of hosting such an event will likely outweigh the monetary burden.
In addition to having the opportunity to invite other nations to the summit, the G20 will provide a "vital platform to build on Australia's role in global economic decision-making,” Prime Minister Julia Gillard said.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.