May 19, 2020

BHP to sell North Sea field assets to Serica Energy

Galia Ilan
2 min
BHP to sell North Sea field assets to Serica Energy

The Melbourne-based mining, metals, and petroleum company, BHP, has announced a deal with Serica Energy.

The UK-headquartered firm has agreed to purchase BHP’s stake in two fields located in the North Sea.

The deal will see Serica Energy own more than 90% of the projects’ assets.

The energy firm made a deal earlier this year with BP and Total to acquire their shares in the Bruce and Keith fields.

From BHP, Serica Energy will purchase an additional 16% stake in the Bruce field and a 31.83% stake in the Keith field, bringing its total to 94.25% and 91.67% respectively.


“This acquisition, in addition to the previously announced transactions with BP and Total, place us in an even better position to unlock increased value from the assets and benefit from economies of scale,” states Mitch Flegg, the Chief Executive Officer of Serica Energy, according to the Financial Times.

“This will represent a major transformation for Serica in becoming one of the leading UK independent offshore operators and producers in the North Sea.”

Along with BP’s Rhum field, which formed part of the earlier deal, the three fields contribute to around 5% of the UK’s gas supply.

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Jul 24, 2021

Amobee Appoints Nick Brien As CEO

Elise Leise
2 min
Nick Brien, a CEO with a proven advertising track record, will help Amobee achieve digital growth

In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools. 

Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’. 

How Did Brien Get Here? 

Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers. 

‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’. 

What Does This Mean for Amobee? 

Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success. 

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