BHP completes $350mn upgrade of Olympic Dam smelter in SA
Mining giant BHP has finished major work on its Olympic Dam project located 550km northwest of Adelaide.
Costing $350mn, the maintenance and upgrade of surface operations began in August 2017 and lasted 100 days, creating 3,100 short term jobs.
In addition to the investment in the Olympic Dam smelter, BHP also carried out major upgrade works on the refinery, concentrator, other key infrastructure and site technology.
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Olympic Dam Asset President Jacqui McGill said: “Through this latest project and other ongoing works, we are increasing the global competitiveness of Olympic Dam through continuous improvements to our infrastructure, technology and processes.”
The Olympic Dam is one of the world’s most important deposits of copper, uranium, gold and silver, and has been in operation for 30 years.
Although smelting operations resumed late last year, the site will not be up to full capacity until the March quarter.
McGill added: “BHP is one of South Australia’s largest employers, and we continue to invest in Olympic Dam to support our sustainable growth plans.
“Through this latest project and other ongoing works, we are increasing the global competitiveness of Olympic Dam through continuous improvements to our infrastructure, technology and processes.”
The completion of these works marks a positive few days for BHP, which was named by Brand Finance as the world’s most valuable mining brand, ranking well above the likes of Glencore, Posco and Rio Tinto.
BHP’s major 2017 re-branding exercise paid off, as the world’s largest mining company’s brand value rose 29% to US$5.1bn.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.