BHP Billiton Reveals $48 Billion Plan to Expand Pilbara Iron Ore Operations
Written BY: M.mcnamara
BHP Billiton has disclosed its plans to increase existing iron ore operations from 350 million tons per year to 480 million tons per year at its Pilbara operations in Western Australia. How does the miner plan to do it? Through a comprehensive $48 billion Port Hedland Outer Harbour Development.
In environmental review documents, BHP Billiton said it is seeking approval under the Western Australian Environmental Protection Act 1986 (EP Act), the Commonwealth Environment Protection and Biodiversity Conservation Act 1999 (EPBC Act) and the Commonwealth Environment Protection (Sea Dumping) Act 1981 to develop the iron ore export facility. The review documents are open for public comment.
The project will involve construction and operation of landside and marine infrastructure for the handling and export of iron ore, including rail connections, stockyards, an abutment, jetty, wharf, dredged channel, basins and berthing pockets, and all related supporting infrastructure.
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This is no doubt part of BHP’s previously announced $7 billion plans to increase iron ore capacity from about 150 million tonnes a year to 220 million tonnes in 2014. “An extra $US1bn is expected to be spent on bringing capacity up to 240 million tonnes -- which is the full capacity of its allocation at Port Hedland's inner harbour,” according to The Australian.
BHP said that at this stage it is anticipated that construction will be completed over four stages, with each stage nominally taking two to three years to complete. The timing and the composition of the stages will ultimately be dependent on market demand for iron ore as well as internal and external approvals and construction methodology.
BHP Billiton Iron Ore’s investment in the development of the Outer Harbour proposal remains subject to external factors, which are outside of its control, such as market conditions, which will be decided at each stage of development.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.