Best of 2012, #8: Vehicle Manufacturing in Australia
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January bloomed bright for the Australian manufacturing industry, whose 2.4 point increase on the Performance of Manufacturing Index at the end of last year suggested industry expansion in the near future.
Unfortunately, the uptick may have been the last bit of good news for the industry: Toyota Australia cut 350 workers from its Melbourne manufacturing plant yesterday, and another 3,000 automotive industry jobs are at risk of being made redundant, according to the Herald Sun.
“This is the beginning of the end of the manufacturing industry in Australia,” Australian Manufacturing Workers Union representative Charlie Marmara told the newspaper.
According to reports released this morning by Nine MSN, the rising Aussie dollar and declining demand contributed to Toyota’s decision to slash jobs at the plant. In Victoria, the manufacturing industry employs approximately 300,000 people.
Back in July, we reported that Ford Australia would cut 440 workers from their Broadmeadows plant and slow daily production from 209 to 148 vehicles.
Today, 118 voluntary redundancies and various in-house transfers have resulted in 212 workers losing their jobs.
According to The Australian, 110 job cuts were spared when Ford was able to place some workers in product development and taking Ford Performance Vehicles in-house beginning in 2013.
Still, the efforts were not enough.
“Unfortunately, as we didn't achieve the required number of redundancies voluntarily, the company is moving ahead with a compulsory redundancy program,” said Ford Australia spokeswoman Sinead Phipps in a company statement.
“Despite our best efforts, it will be a very difficult day for the entire Ford team.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.