Best of 2012, #5: Murdoch Family Mentions
Here at Business Review Australia, we like to aggregate a wide selection of news stories and feature contributions that may range from national and global headlines and market trend analysis, to business tips and those “Only in Australia” types of stories (spider inhabitation, Apple Maps fiascos and marijuana use, oh my!)
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The Murdoch name has become part of everyday media lexicon, but 2012 was a particularly heavy year for Rupert and his family:
James Murdoch Quits News International: The phone hacking allegations have taken a further toll on Rupert Murdoch's youngest son as he leaves his chairman post.
Momentum Mounts to Replace Murdoch Family at News Corp Helm: Echoing a sentiment expressed by numerous US and UK-based pension funds, Australian pension funds have called for Rupert Murdoch's removal as chairman of News Corp, as well as the dismissal of his sons James and Lachlan Murdoch from the board.
Dame Elisabeth Murdoch Passes Away at 103: A patron of more than 100 causes and charities, Elisabeth, or “The Dame” as Victorians affectionately called her, was the first female trustee of the National Gallery of Victoria, presided overThe Royal Children’s Hospital and became a patron of the Murdoch Children’s Research Institute, in addition to numerous other organisations spanning disability care, the Australian Ballet, the Victorian Tapestry Workshop, academia, substance abuse and prison work.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.