Best of 2012, #4: Australia's Coral is Well Suited for Climate Change
Here at Business Review Australia, we like to aggregate a wide selection of news stories and feature contributions that may range from national and global headlines and market trend analysis, to business tips and those “Only in Australia” types of stories (spider inhabitation, Apple Maps fiascos and marijuana use, oh my!)
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Life’s not so bad for Australia’s coral reefs.
As the oceans heat up and the world’s temperature continues to rise (even despite our best efforts to green the planet), more than 1,000 kilometres of coral reef along Australia’s coastline are actually benefiting from the warmth – a finding that goes against what scientists predicted would happen, the Herald Sun reported.
In the latest Australian Institute of Marine Science study, 27 coral core samples from six locations were selected by researchers, who then determined the age of each sample. The results were quite surprising: the coral collected from the southern ocean region, for example, was found to have grown the most significantly, despite the fact that the water is coldest there.
Researchers pointed out, however, that the southern ocean region has experienced the greatest temperature increase.
"Those reefs have actually been able to take advantage of the warmer conditions," said Janice Lough, a senior AIMS research scientist who co-authored the study, to the Herald Sun.
The results mirror those compiled through a study conducted by researchers at James Cook University, who studied the various corals that make up the Great Barrier Reef in order to figure out which species were more adaptable to the changing ocean temperature and acid levels.
Some corals were found to possess certain ‘zooanthellae’ cells such as “warm genes” that allow them to adapt to the rising temperature, while others were able to survive in the low-pH level “submarine springs.”
Researchers determined that while coral wasn’t going to go extinct due to climate change, the better-suited corals – typically the mound-shaped types over the branch-shaped variety – would likely end up dominating the reef’s landscape.
“Overall, it’s good news for coral, but we need to keep it in context,” said Emily Howells, a James Cook researcher on the project. “The overarching question is whether they can adapt at the same rate that the ocean temperature is rising.”
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.