Best of 2011, Business Leaders: Businesswomen
Business Review Australia has covered a number of hot topics this year in the Business Leaders section. This week, we'll spotlight those that garnered the most attention.
15 November 2011: Trending: Female business owners lead social media poll
Share, retweet and like this: Female Australian business owners are using social media and online retail to further their business more so than men.
The American Express poll of 1,031 Australian business owners found 43 per cent of women use at least one type of social media for their small business compared to 37 per cent of male business owners. The poll also showed 48 per cent of women, compared to 40 per cent of men, had products available for purchase online.
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Women typically are good communicators and find the social features of Facebook and Twitter appealing, said Suzi Dafnis, Australian Businesswomen Network director. Only 24 per cent of male business owners use Facebook, compared to 35 per cent of female business owners.
Women are also apt to picking up and using new technology, said Kristy-Lee Johnston of Footprint Recruiting out of Erina on the New South Wales Central Coast.
“We’re good at multi-tasking generally,” Johnston said. “With social media, you can do more marketing with less time. It’s really easy to make connections with other people and introduce yourself much more simply. Getting to face-to-face meetings can be more tricky or time consuming.”
Johnston uses social media at least three times a day, including Facebook, Twitter, YouTube and blogs on her business website.
Despite the use of social media, Australian business owners seem to be missing an outlet that could potentially be more beneficial. Google+ recently released a specific “business page” function. Only 27 per cent of business owners surveyed had even heard of Google+.
“The benefit of a Google page over a Facebook page is that it’s Google. You’ve got the world’s biggest search engine indexing your page,” Dafnis said.
For now, women can “like” this and should “recommend” it to the men in the business world. Please, “share” with all.
Amobee Appoints Nick Brien As CEO
In its latest strategic move, Amobee—a global multimedia advertising leader—announced that Nick Brien will be its Chief Executive Officer. The company is entirely owned by Singtel, Asia’s leading communications technology organisation, which provides consumers with mobile, broadband, and TV and businesses with data hosting, cloud, network infrastructure, analytics, and cybersecurity tools.
Brien, who has worked for Microsoft, Intel, P&G, and American Express, will take over to drive the next generation of advertising tech. Said Evangelos Simoudis, Chairman of the Board of Amobee: ‘Nick has the deep expertise in advertising that we need to seize the market opportunities ahead’.
How Did Brien Get Here?
Before joining Amobee, Brien led 15,000 people across 40 divisions as CEO of the Americas for Dentsu International. For thirty years, he’s helped brands pilot unique advertisements, keeping up with the latest trends. He’s served as CEO of McCann Worldgroup, global CEO of IPG Mediabrands, President of Hearst Marketing Services, and CEO of iCrossing. Over the course of his career, he’s consistently strategised how to keep up with digital shifts. Now, he’ll capitalise on Amobee’s legions of experienced data scientists and developers.
‘I’m excited to be joining Amobee at such a transformative time in our industry’, Brien explained. ‘We’ll pilot advertising accountability and intelligent decisioning. And there’s no doubt in my mind that optimising media performance—whether you’re targeting, planning, buying, or delivering—can only be achieved using applied science, machine learning, and data analytics’.
What Does This Mean for Amobee?
Amobee is set on growing its personal brand within the advertising sector. As APAC social media influencers, Gen Z growth hackers, and viral content producers start to enter the field, established companies will be working doubly hard to keep up. Amobee, however, is still looking good. With a Gartner Magic Quadrant for Ad Tech, a Forrester New Wave recognition, and now, Nick Brien as CEO, the firm is set up for success.