Social media: The real impact on your business

You’ve probably been told time and time again to utilize social media as much as possible for marketing your brand, product and services. But unless you run extensive web and marketing analytics on your social media efforts, you may not realize the huge benefits Facebook, Twitter, and other platforms have to your company. 

More than a quarter of all time spent on the internet is devoted specifically to social media. When over 90 percent of Australians are internet users, and when over half of their day is spent online, social media is a gigantic tool in your marketing department’s arsenal.

The following infographic (made by Etiya) provides a wealth of statistics about social media, including the platforms on which Australians spend the most time.

Read related articles in Business Review Australia: 

• A simple formula for tracking social media success
• Refining social networking in 2014
• Four strategic ways to use #hashtags for marketing