Qantas' Social Media Faux Pas Infuriates Some Tweeters

By Bizclik Editor

 

Qantas is the latest corporation that’s caught flack for its most recent social media initiative, and the lesson learned is to put a bit more thought into your strategy before firing out Tweets.

In a recent Twitter competition, Qantas gave two diehard Wallaby fans platinum tickets to the Tri-Nations decider for showing up to the game Saturday night at Brisbane’s Suncorp Stadium dressed as their favourite player. What Qantas didn’t realize is that the rugby fans would come dressed as Radike Samo complete with large afro-like wigs, gold and green uniforms and painted black faces.

It seems that many in the Twitter-verse immediately caught wind of the black facepainted Radike wannabes when Qantas posted their photo, and many of them weren’t pleased. Qantas, already battling a tarnished image this year, immediately issued apologies and took down the image from the company website with accusations of it the photo being  “appalling.”

READ RELATED STORIES FROM THE WDM CONTENT NETWORK
How Effective is Your Social Media Strategy? Part 1
5 Ways to Boost Your Online Sales
Top 5 Social Networks
Read the latest edition of Business Review Australia!

Qantas quickly removed the photo and apologised to its followers Sunday morning. “We understand it caused offense to some people, which is why it was removed. We are really sorry if it has upset anyone,” Qantas’ official Twitter page read. A second Tweet said, “We are apologising to those who found it offensive, obviously it was not our intention. Just meant to show their support of Radike.”

This is a classic example of why a sound social media strategy needs to be put into place. This obviously brought Qantas more publicity, but at what cost? The first problem is that the airline offered free tickets to Tweeters before they even won a competition. All the fans had to do was show up to the stadium for their free tickets. The second was proceeding with posting the photo without Samo Radike’s permission, who luckily was okay with the situation. “I don't know what all the fuss is about. These guys were actually paying me a tribute. It was a bit of fun and I think it was great they regard me as their favourite Wallaby. I didn't have an issue with it at all. I was glad to be in a photo with them, so I don't know why anyone is getting worked up - that sort of reaction is just silly."

Still, a corporation like Qantas should know better and have a solid social media strategy in place to avoid the kneejerk reactions of the Twitterverse.

Business Review Australia is now available on the iPad! Click here to download it.

Share

Featured Articles

Hybrid live event shaping the future of Sustainability & ESG

Sustainability LIVE London returns for a two-day, multi-track conference programme featuring inspirational ESG speakers, debates and discussions

Nine must-attend sustainability events for business leaders

From London to Abu Dhabi, Singapore to San Diego, these sustainability-focused events are designed to help business leaders action their ESG goals

Daniel Weise of BCG on new supply chain and procurement book

Daniel Weise, global leader of Boston Consulting Group’s procurement business line, on the timely publication of his new book, Profit From The Source

Attract and retain talent with flexible working and benefits

Human Capital

Nurturing the next generation of women leaders in Africa

Leadership & Strategy

5 Mins With: Cybersecurity expert Ariel Parnes of Mitiga

Technology