Pop Stars to Descend on Australia

By Bizclik Editor

With a combined online following of 25 million fans, Taiwanese superstars Show Lo and Rainie Yang are set to promote Australian holiday travel in China.

The two young celebrities will star in a five-episode online drama series filmed in Victoria, NSW and Tasmania that will broadcast to approximately 10 million viewers across the Greater China region. Each Australian region’s tourism bureaus will also have an opportunity to highlight specific destinations through a series of accompaniment videos,

Show Lo, who has previously worked with Tourism Australia to promote the Great Barrier Reef, will also feature Australia in the background of some of his forthcoming album’s music videos.


Click here to read the February issue of Business Review Australia magazine

 “Show Lo and Rainie Yang are extremely popular within Greater China. Their appeal, magnified through this new online drama series, will create a great platform for us to promote the very best of Australia,” Tourism Australia Managing Editor Andrew McEvoy said in a media release.

The stars’ arrival will also spur a series of social media promotions and campaigns to help showcase Australia as an attractive holiday destination for the nation’s fastest-growing international tourism market. Having attracted more than 540,000 Chinese visitors to Oz in 2011, the market is currently worth $3.6 billion to the tourism industry.

“This campaign is another example of the power of advocacy through social media and digital platforms in tourism marketing, allowing us to reach an international audience through the web which they are actively using to plan and book holidays,” said Mr McEvoy.


Featured Articles

Twitter timeline – how Musk pulled off a hostile takeover

Elon Musk strikes deal to buy Twitter for US$44bn following four months of cryptic tweets, secret meetings and buying of shares – here’s the timeline

Top 10 Asia restaurants, from Tokyo’s Den to Bangkok’s Sorn

From Tokyo to Bangkok, with cuisines spanning Cantonese, Thai and German, we highlight Asia’s top 10 places to eat, as per Asia’s 50 Best Restaurants

Microsoft: what Asia leaders need to know about hybrid work

Microsoft’s 2022 Work Trend Index guides Asia leaders to navigating a hybrid future – from making the office worth the commute to rebuilding social capital

Meet the company: EV Nio to list in Hong Kong, enter Europe

Leadership & Strategy

12 Tech trends to watch closely in 2022, from CB Insights


Why Deloitte Australia’s HR technology is winning awards

Human Capital