Pop Stars to Descend on Australia

By Bizclik Editor

With a combined online following of 25 million fans, Taiwanese superstars Show Lo and Rainie Yang are set to promote Australian holiday travel in China.

The two young celebrities will star in a five-episode online drama series filmed in Victoria, NSW and Tasmania that will broadcast to approximately 10 million viewers across the Greater China region. Each Australian region’s tourism bureaus will also have an opportunity to highlight specific destinations through a series of accompaniment videos,

Show Lo, who has previously worked with Tourism Australia to promote the Great Barrier Reef, will also feature Australia in the background of some of his forthcoming album’s music videos.


Click here to read the February issue of Business Review Australia magazine

 “Show Lo and Rainie Yang are extremely popular within Greater China. Their appeal, magnified through this new online drama series, will create a great platform for us to promote the very best of Australia,” Tourism Australia Managing Editor Andrew McEvoy said in a media release.

The stars’ arrival will also spur a series of social media promotions and campaigns to help showcase Australia as an attractive holiday destination for the nation’s fastest-growing international tourism market. Having attracted more than 540,000 Chinese visitors to Oz in 2011, the market is currently worth $3.6 billion to the tourism industry.

“This campaign is another example of the power of advocacy through social media and digital platforms in tourism marketing, allowing us to reach an international audience through the web which they are actively using to plan and book holidays,” said Mr McEvoy.


Featured Articles

Nirvik Singh, COO Grey Group on adding colour to campaigns

Nirvik Singh, Global COO and President International of Grey Group, cultivating culture and utilising AI to enhance rather than replace human creativity

How Longi became the world’s leading solar tech manufacturer

On a mission to accelerate the adoption of sustainable energy solutions, US$30 billion Chinese tech firm Longi is not just selling solar – but using it

How Samsung’s US$5billion sustainability plan is working out

Armed with an ambitious billion-dollar strategy, Samsung is on track to achieve net zero carbon emissions company-wide by 2050 – but challenges persist

UOB: making strides in sustainability across Southeast Asia


Huawei smartwatch goes for gold with Ultimate Edition


How IKEA India plans to double business, triple headcount

Corporate Finance