Japan is tackling syphilis in a completely unique way

Rates of syphilis and other STDs in Japan skyrocketed in 2016 and health professionals are baffled as to why. In a bid to prevent further harm, local health officials have turned to popular anime character Sailor Moon for help.

The campaign has focused on handing out condoms and leaflets festooned with Sailor Moon’s face to encourage people to get tested for the disease. On one leaflet, Sailor Moon says, “If you do not get tested, you will be punished!!”—referencing the character’s catchphrase, “In the name of the moon, I punish you!”

According to Japan’s National Institute of Infectious Diseases (NIID), 4,077 people contracted syphilis last year, while Japan’s Ministry of Health, Labour and Welfare said that 2,697 people had syphilis in the whole of 2015.

Only time will tell if the public will catch the message.  

Business Review Asia's January issue is live. 

Follow @BizRevAsia and @MrNLon on Twitter.

Business Review Asia is also on Facebook.



Featured Articles

Welcome to the New Age of the CISO

HE Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government and Dr Aloysius Cheang, Chief Security Officer Huawei UAE, on the new age of the CISO

Making the UAE the world’s strongest digital fortress

His Excellency Dr Mohamed Al-Kuwaiti, Head of Cyber Security, UAE Government, on visionary plans to build the world’s most secure digital society

World Mental Health Day – 10 apps to improve wellbeing

Employers should recognise the growing use of apps to help support mental health – here are 10 to consider on World Mental Health Day

Exec interview: Brook Sims, COO, MAC Diversity Recruiters

Leadership & Strategy

Best new books that will make you a better leader

Leadership & Strategy

5 Mins With: Jeff Li, founder and CEO of Shoplazza

Leadership & Strategy